Monthly Archives: October 2019

Selling Terminator: Dark Fate

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My latest post for The Hollywood Reporter is a recap of the marketing campaign for Terminator: Dark Fate.

Not only does Dark Fate mark the long-awaited return of Hamilton to the Terminator series but also Cameron, who produced this latest installment and is co-credited with the story. Directed by Deadpool’s Tim Miller, the movie currently sports a 68 percent “Fresh” rating on Rotten Tomatoes. In promotional efforts, Hamilton, Davis and Reyes receive the bulk of the marketing campaign’s attention.

You can read the whole thing here.

Selling Zombieland: Double Tap

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My latest post for The Hollywood Reporter is a recap of the marketing campaign for Zombieland: Double Tap.

Sony’s marketing campaign for the film has leaned into the points that connected with audiences a decade ago while also offering more than a little self-aware humor to connect with those looking for a good laugh with their zombie-surviving mayhem.

You can read the whole thing here.

Selling Gemini Man

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My latest post at The Hollywood Reporter is a recap of the marketing campaign for Gemini Man.

Like 2016’s Billy Lynn’s Long Halftime Walk, the marketing of Gemini Man has been dominated by discussions of the technical aspects of how the movie was shot in 3D 4K with a frame rate 120 frames per second. And also, this time, talk centered on how a wholly computer-generated twentysomething Will Smith was created.

You can read the whole thing here.

MGM Lines Up Addams Family Promotional Partners

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My latest contribution to Adweek is an interview with MGM marketing executives sharing details on the promotional partnerships the studio secured for this week’s The Addams Family.

The opportunity afforded by the natural connection between The Addams Family and Halloween is one that MGM, the studio releasing the film, leaped at on a number of fronts.

You can read the whole thing here.