LOTD 5/31/07

My buddy Rick Klau from Feedburner gets interviewed by Eric Enge about RSS penetration, measurement and other such topics. (CT)Eric Eggertson has some good tips for employers about to bring young adults into the fold. Bottom line: Give them outlets where they can channel their passion, interest and intellect for the corporate good. (CT)Max Kalehoff… Continue reading LOTD 5/31/07

Film Distribution, Movie Marketing

Blockbusters all over the place – but how are they doing?

While studios jockey (and sometimes bicker) for position as the box office champs of the weekend or the biggest comedy of the year or whatever, it's important to maintain some perspective. As this New York Times story shows nothing aside from 1997's Titanic comes close to any claim as an all-time box office hit when… Continue reading Blockbusters all over the place – but how are they doing?

Film Distribution, Movie Marketing

Ratings system gets it wrong – again

Eric Zorn at the Chicago Tribune is wondering why Once from Fox Searchlight, which features just a few conversational F-bombs and no other objectionable content, is rated R. Such a rating, of course, limits the audience and creates a stigma around the movie. The answer, of course, is that the MPAA's ratings board thinks bad… Continue reading Ratings system gets it wrong – again

Advertising Marketing PR, Film Distribution, Movie Marketing

Film fests raking in sponsorship dollars

A growing number of film festivals are making the rounds at no charge to attendees because they're ad-supported, reports MediaBuyerPlanner. Comcast, IFC and others are sponsoring the ten city tour of the Free Film Fest. In addition to the major opportunities there are chances for local and smaller advertisers to get in on the event… Continue reading Film fests raking in sponsorship dollars

Movie Marketing, Quick Takes

Quick Takes 5/30/07

Bankers are becoming an increasingly common presence at Cannes and other film festivals as movies look for the funds to get made and distributed. But Woody Allen, in a sad statement of today's Hollywood, is having a hard time finding a buyer for his latest film. Ian Schafer wants to make sure we're all paying… Continue reading Quick Takes 5/30/07

Misc Marketing, Movie Marketing

Comic shop owners not thrilled with WB’s guerrilla marketing

Comics2Film reports that at least one owner of a comic book shop is not thrilled with Warner Bros. and their marketing techniques. The studio, as I mentioned before, had been sending teams equipped with all-Joker decks of playing cards to comic shops and releasing the cards in the store as part of the campaign for… Continue reading Comic shop owners not thrilled with WB’s guerrilla marketing

Film Distribution, Movie Marketing

Hollywood and exhibitors loving 3D

Major Hollywood players and exhibitors are tapping into the power of 3-D to express themselves, reports The New York Times. Theatrical features are being re-purposed for 3-D exhibition and new films are being shot in the format. While other studios have dabbled, Warner Bros. and Disney are the studios to most fully jump into the… Continue reading Hollywood and exhibitors loving 3D


Comics get brand heads

This story in the New York Times on how comics titles are bringing on "executive producers" and "show runners" that mirror such creative gurus in movies and TV is telling of how the entertainment industry is adapting. Comics are becoming more cinematic in their story-telling and these figures, who make sure everything is consistent and… Continue reading Comics get brand heads

Politics, Religion

This alone speaks volumes about “The Right” in this country

Focus on Poor Seen as Risky -- Beliefnet.com

Friends of Thilk, Off Topic

Special “Just because Mack’s cool” post

As you all know, I owe a large part of MMM's success to Mack Collier. He and I started communicating when he was writing for Beyond Madison Avenue in the lead-up to the marketing campaign for The Chronicles of Narnia. Mack's one of the brightest guys out there so I wanted to highlight two things… Continue reading Special “Just because Mack’s cool” post