Movie Marketing

Ultimate Avengers cross-marketing

To promote the upcoming Ultimate Avengers DVD release, Lions Gate and Marvel Comics are ramping up the marketing efforts. Not only will comics shops get artwork-quality posters but there will be a massive TV/print/online/DVD effort. The DVD of The Fantastic Four will feature a trailer, as will other Lion's Gate releases. Cartoon Network and other… Continue reading Ultimate Avengers cross-marketing

Movie Marketing, Tie-Ins

Narnia cereal tie-in

In the U.K., cereal boxes from Nestle will include figurines of the characters from The Chronicles of Narnia. Those figures turn colors to resemble stone when placed in the freezer and then turn back when taken out and breathed on, apparently mimicing an aspect of the movie/story. I agree with Mack, this is kind of… Continue reading Narnia cereal tie-in

Movie Marketing

Deep Sea 3D poster

I have numerous problems with the poster for Deep Sea 3D, the new IMAX film trying to do for underwater life what March of the Penguins did for...err...penguins. In no particular order: It would have been much more effective if it had used an actual shot from the movie and not a collage of images… Continue reading Deep Sea 3D poster

Movie Marketing

MMM Quick Takes: 11/29/05

I may not have time today for a series of posts but there was some good stuff waiting out there that I wanted to pass along. posted a slide show of the history of Aeon Flux that deals with not only the upcoming movie but the entire run of the character. (via Jeffery Wells)… Continue reading MMM Quick Takes: 11/29/05

Movie Marketing

Ant Bully teaser trailer

Kind of funny teaser trailer for The Ant Bully, a new animated flick from Warner Bros. The spot shows a series of ants and other insects auditioning for the film, each with some sort of wacky personality or characteristic. Not bad, but the character design looks awfully similar to that in Antz.

Movie Marketing

Today's Narnia round-up

Anyone else suffering from Narnia marketing burnout? First today there's a story over at Cinematical on how Disney is playing to not only U.S. but also U.K churches to market Narnia. Just like on this side of the pond Disney is reaching out to church and religous groups with information on the film and it's… Continue reading Today's Narnia round-up

Movie Marketing, Tie-Ins

What's the point of all the Geisha tie-ins?

That's the question adfreak is asking. Not only is the box-office future of the in doubt (I've heard it referred to often as "cold" and so slow-moving it puts you to sleep) but it's also an adult flick. Tie-ins for adult movies aren't quite as sure a thing as those for those appealing to kids,… Continue reading What's the point of all the Geisha tie-ins?

Movie Marketing, Online

Pulse viral site launched

Deep Focus has launched a viral site for the upcoming film Pulse from The Weinstein Co. Pulse is the story of a group of friends who begin receiving strange electronic messages from a dead friend. Eventually they discover the dead are trying to come back to life via internet connections and other electrical conduits. (I… Continue reading Pulse viral site launched

Advertising Marketing PR, Movie Marketing

Movie radio ads

Martha Fischer has a funny post at Cinematical about radio ads for movies. In general I think they work astoundingly badly and I often turn them off and switch to another station (or my iPod). Movies are visual, radio's not. Do the math.

Movie Marketing

Day Watch posters

JoBlo posted a series of character-centric posters for Day Watch, the sequel to the as-yet-unreleased-in-the-states Russian fantasy flick Night Watch. I have little to no idea who these characters are or what the movie's really about but I know a good portion of you out there are into the horror/fantasy genre so I thought I'd… Continue reading Day Watch posters