Movie Marketing Madness: The Magnificent Seven

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When Emma Cullen (Haley Bennett) sees her husband gunned down in front of her she sets out to get her share of revenge for the slaying. So she and the rest of her town that's being terrorized turn to a bounty hunter named Chisolm (Denzel Washington) to break the grip of violence. That's what sets … Continue reading Movie Marketing Madness: The Magnificent Seven

Movie Marketing Madness: Ben-Hur

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Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. There are some scenes from movie history that are define the word "iconic." Think Bogart leaning on the bar in Casablanca. Chaplin being put through the machinery in Modern Times. Daniels violently defecating in Dumb & … Continue reading Movie Marketing Madness: Ben-Hur

Movie Marketing Madness: Barbershop: The Next Cut

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Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Chicago, as the saying goes, is a city of neighborhoods. From Beverly to Lincoln Park, Austin to the Near North Side and everywhere inbetween, these are the result of ethnic groupings, a little political gerrymandering and … Continue reading Movie Marketing Madness: Barbershop: The Next Cut

Movie Marketing Madness: Creed

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The Rocky movies are part of the American mythos and, in fact, do a lot to reflect that mythos back to the audience. The original movie was all about a guy who worked hard, put in his time and rose from the rundown streets of Philadelphia to be a champion, the ultimate “pull yourself up … Continue reading Movie Marketing Madness: Creed

Movie Marketing Madness: Spectre

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There is no bad in Bond. Oh sure there’s “lesser Bond” (I’m looking at you, Roger Moore) but for me at least even that lesser Bond is still a better time at the movies or with a movie than most other options. Not only am I just a big fan of spy stories, having grown … Continue reading Movie Marketing Madness: Spectre

Creed Comes Out Swinging as First Promoted Moment

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When Twitter launched Moments a couple weeks ago they announced that while advertising wasn't a part of the news curation product it would be coming soon. And everyone speculated - myself included - that movie studios would be among the first adopters of the new ad unit. Well...we were right. Promoted Moments has been introduced … Continue reading Creed Comes Out Swinging as First Promoted Moment