My latest contribution to Adweek is an interview with MGM marketing executives sharing details on the promotional partnerships the studio secured for this week’s The Addams Family. The opportunity afforded by the natural connection between The Addams Family and Halloween is one that MGM, the studio releasing the film, leaped at on a number of … Continue reading MGM Lines Up Addams Family Promotional Partners
Flashback MMM: Singin’ In The Rain
This week saw the release of the festival favorite La La Land, an original musical about two young struggling entertainers who find each other and fall in love surrounded by showbiz and Los Angeles. So it’s only fitting that this week’s Flashback MMM focus on an earlier movie musical that also told a love story … Continue reading Flashback MMM: Singin’ In The Rain
Movie Marketing Madness: The Magnificent Seven
When Emma Cullen (Haley Bennett) sees her husband gunned down in front of her she sets out to get her share of revenge for the slaying. So she and the rest of her town that's being terrorized turn to a bounty hunter named Chisolm (Denzel Washington) to break the grip of violence. That's what sets … Continue reading Movie Marketing Madness: The Magnificent Seven
Movie Marketing Madness: Ben-Hur
Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. There are some scenes from movie history that are define the word "iconic." Think Bogart leaning on the bar in Casablanca. Chaplin being put through the machinery in Modern Times. Daniels violently defecating in Dumb & … Continue reading Movie Marketing Madness: Ben-Hur
Movie Marketing Madness: Barbershop: The Next Cut
Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Chicago, as the saying goes, is a city of neighborhoods. From Beverly to Lincoln Park, Austin to the Near North Side and everywhere inbetween, these are the result of ethnic groupings, a little political gerrymandering and … Continue reading Movie Marketing Madness: Barbershop: The Next Cut
Movie Marketing Madness: Creed
The Rocky movies are part of the American mythos and, in fact, do a lot to reflect that mythos back to the audience. The original movie was all about a guy who worked hard, put in his time and rose from the rundown streets of Philadelphia to be a champion, the ultimate “pull yourself up … Continue reading Movie Marketing Madness: Creed
Movie Marketing Madness: Spectre
There is no bad in Bond. Oh sure there’s “lesser Bond” (I’m looking at you, Roger Moore) but for me at least even that lesser Bond is still a better time at the movies or with a movie than most other options. Not only am I just a big fan of spy stories, having grown … Continue reading Movie Marketing Madness: Spectre
Creed Comes Out Swinging as First Promoted Moment
When Twitter launched Moments a couple weeks ago they announced that while advertising wasn't a part of the news curation product it would be coming soon. And everyone speculated - myself included - that movie studios would be among the first adopters of the new ad unit. Well...we were right. Promoted Moments has been introduced … Continue reading Creed Comes Out Swinging as First Promoted Moment
Selling Be Cool
You can read my recap of the marketing campaign for Be Cool at FilmThreat. It’s not so much that John Travolta is a horrible, horrible actor; it’s that he’s a horrible actor who often headlines truly awful movies. The original “Get Shorty” is the rare exception to that rule though Travolta was quick to squash … Continue reading Selling Be Cool
Selling Wicker Park
You can read my full recap of the marketing for Wicker Park at Film Threat. Anyway, Josh Harnett stars in some sort of psychological drama involving mistaken identities and ill-advised romances. How is it Hartnett has a career? Is he really considered a “movie star”? The guy got his start in Halloween: H20 and went on to Pearl … Continue reading Selling Wicker Park
Chris Thilk 