Flashback Friday, Movie Marketing

Flashback MMM: Singin’ In The Rain

This week saw the release of the festival favorite La La Land, an original musical about two young struggling entertainers who find each other and fall in love surrounded by showbiz and Los Angeles. So it’s only fitting that this week’s Flashback MMM focus on an earlier movie musical that also told a love story [...]

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Advertising Marketing PR, Movie Marketing, Movie Marketing Madness, Online, Outdoor, Social Media, Television

Movie Marketing Madness: The Magnificent Seven

When Emma Cullen (Haley Bennett) sees her husband gunned down in front of her she sets out to get her share of revenge for the slaying. So she and the rest of her town that's being terrorized turn to a bounty hunter named Chisolm (Denzel Washington) to break the grip of violence. That's what sets [...]

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Advertising Marketing PR, Movie Marketing, Movie Marketing Madness, Online, Outdoor, Print, Social Media, Television

Movie Marketing Madness: Ben-Hur

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. There are some scenes from movie history that are define the word "iconic." Think Bogart leaning on the bar in Casablanca. Chaplin being put through the machinery in Modern Times. Daniels violently defecating in Dumb & [...]

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Advertising Marketing PR, Movie Marketing, Movie Marketing Madness, Online, Outdoor, Social Media, Television

Movie Marketing Madness: Barbershop: The Next Cut

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Chicago, as the saying goes, is a city of neighborhoods. From Beverly to Lincoln Park, Austin to the Near North Side and everywhere inbetween, these are the result of ethnic groupings, a little political gerrymandering and [...]

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Advertising Marketing PR, Mobile, Movie Marketing, Movie Marketing Madness, Online, Social Media, Television

Movie Marketing Madness: Creed

The Rocky movies are part of the American mythos and, in fact, do a lot to reflect that mythos back to the audience. The original movie was all about a guy who worked hard, put in his time and rose from the rundown streets of Philadelphia to be a champion, the ultimate “pull yourself up [...]

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Advertising Marketing PR, Mobile, Movie Marketing, Movie Marketing Madness, Online, Out of Home, Television

Movie Marketing Madness: Spectre

There is no bad in Bond. Oh sure there’s “lesser Bond” (I’m looking at you, Roger Moore) but for me at least even that lesser Bond is still a better time at the movies or with a movie than most other options. Not only am I just a big fan of spy stories, having grown [...]

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Advertising Marketing PR, Mobile, Movie Marketing, Online

Creed Comes Out Swinging as First Promoted Moment

When Twitter launched Moments a couple weeks ago they announced that while advertising wasn't a part of the news curation product it would be coming soon. And everyone speculated - myself included - that movie studios would be among the first adopters of the new ad unit. Well...we were right. Promoted Moments has been introduced [...]