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Movie Marketing Madness: We Bought a Zoo

“Pick yourself up, dust yourself off and start all over again” is a phrase that’s familiar to most parents. It’s usually recited after a toddler falls and skins their knee or has something similarly tragic happen to them and are in need of a bit of encouragement. It’s meant to convey in simple terms the … Continue reading

Movie Marketing Madness: Mission: Impossible – Ghost Protocol

The Mission: Impossible franchise has probably at this point gone on longer than anyone originally involved could possible. What started out as a high-concept TV series has now become a film series that’s already spawned three movies that have achieved success of varying levels under the directorship of a variety of helmers. 1996’s debut film … Continue reading

Movie Marketing Madness: Sherlock Holmes – A Game of Shadows

2009’s reimagination of Sherlock Holmes via a big-screen adaptation starring Robert Downey Jr. in the title role was something of a mixed bag for me. While I enjoyed the performance and the chemistry and banter between him and Jude Law as Dr. Watson this was certainly something far different than the Basil Rathbone classics I’d … Continue reading

Movie Marketing Madness: The Iron Lady

I was only tangentially aware of politics for much of the 1980s. I was six when the decade started and 16 when it ended so of course I knew what was going on but didn’t really have a big stake in the comings and goings of various politicians. My most stark memories of that decade’s … Continue reading

Movie Marketing Madness: The Girl With the Dragon Tattoo

You would think, given the number of times that I’ve traveled in the last three years, that I would have eventually given in and read The Girl With the Dragon Tattoo. After all the book is a mainstay in airport bookstores, available in at least one if not more editions at any of the 17 … Continue reading

Movie Marketing Madness: Young Adult

Back before the days of channels like Disney😄, Nick Jr. and half a dozen others, when Saturday morning was the primary time to watch cartoons for hours and hours, the slogan “I don’t want to grow up, I’m a Toys’r’us kid” would be heard constantly during commercial breaks, particularly in the lead up to Christmas. … Continue reading

Movie Marketing Madness: Tinker Tailor Soldier Spy

The spy genre has a couple of acknowledged masters when it comes to the novel form. Ian Fleming is sort of the godfather of this group for his James Bond novels, giving the world a character that has gone through books and, of course, films. Tom Clancy was one of those that excelled at telling … Continue reading

Movie Marketing Madness: Shame

Many of us struggle with an addiction of some sort. Whether it’s over-eating or too many chocolate cravings or something far more serious there’s something that draws us and compels us to indulge even if our conscious mind knows that it’s bad for us. For some people that’s sex. And while that is often the … Continue reading

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