Creatives Let Athletes Own All the Good Feelings

You always hear about how runners and other athletes get that “high” or “rush” from how all that activity gets the blood moving and endorphins…

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Selling Glass

You can read my full recap of the marketing campaign for Glass at The Hollywood Reporter. Based on the popularity of Split and the renewed…

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What I Was Writing In December

In case you noticed, December was pretty quiet around here. I shared the few posts I wrote for Adweek and The Hollywood Reporter, but that…

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The Key to Successful Ghostwriting

My content marketing experience over the last 15+ years has included a fair amount of my writing under my own name as well as writing…

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What I Accomplished In 2018

Every year is interesting in its own right. There are ups and downs and moments in between, things that will never be forgotten and things…

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My latest post on Adweek looks at some of the most notable publicity beats and stunts selling a handful of movies this year. To make…

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Selling Bumblebee

My latest movie marketing recap is up at The Hollywood Reporter. After five features with Michael Bay directing big freaking robots and increasingly over-the-top stories,…

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Selling Spider-Man: Into the Spider-Verse

You can read my full recap of Sony's marketing campaign for Spider-Man: Into the Spider-Verse at The Hollywood Reporter. To launch the animated feature Spider-Man:…

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Making Characters Uncomfortable

Yes, I’m participating in NaNoWriMo. We’ll skip, though, over the fact that it’s the same book I was unsuccessful in completing during last year’s NaNoWriMo…

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What’s Stock Photo Guy Been Up To Recently – November 2018

It’s been a while since we checked in with our old friend, so let’s take a look at what he’s been up to and what…

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