Selling Jumanji: The Next Level

My latest post for The Hollywood Reporter is a recap of Sony’s marketing campaign for Jumanji: The Next Level. Sony’s marketing for the film has sought to make the movie seem familiar to the audiences that made the first movie a success while also highlighting the changes to the story, especially the incorporation of DeVito … Continue reading Selling Jumanji: The Next Level

Subscribe to Productivity Lost

Over the last year and a half I’ve been doing a lot of writing about productivity, the economic measure of how much value companies are extracting from the efforts of their workforce. Some of that has been published here. Most of it, though, has been happening behind the scenes. It’s a project I undertook on … Continue reading Subscribe to Productivity Lost

Chris Thilk Shares His Years of Writing and Content Experience With Others

[Note: While updating my resume recent I decided to have a little bit of fun and try something. You can see the results below.] With so many talented individuals to choose from, it’s become clear Chris Thilk is the best choice you can make when looking for freelance or contract writing and content management services. … Continue reading Chris Thilk Shares His Years of Writing and Content Experience With Others

Selling Frozen II

My latest post for The Hollywood Reporter is a recap of the marketing campaign Disney has run to date for Frozen II. To thread the needle of appealing to several distinct age groups, Disney’s campaign has presented the movie as both familiar and new to the audiences that powered Frozen in 2013 to $1.27 billion … Continue reading Selling Frozen II

Selling Charlie’s Angels

My latest post for The Hollywood Reporter is a recap of the marketing campaign for Charlie’s Angels. Sony’s second attempt at a big-screen Angels franchise (which is sitting at 59 percent on review aggregator Rotten Tomatoes) is hoping to entice audiences with a campaign that’s heavy on exotic locations, incredible dresses and a strong message … Continue reading Selling Charlie’s Angels

Selling Doctor Sleep

My latest post at The Hollywood Reporter is a recap of the marketing campaign for Doctor Sleep. Warner Bros.’ marketing and promotions campaign has used connections to the original to make sure audiences understand this is a sequel, but that’s come at the expense of explaining this movie’s characters and story. Below is a closer … Continue reading Selling Doctor Sleep

Selling Terminator: Dark Fate

My latest post for The Hollywood Reporter is a recap of the marketing campaign for Terminator: Dark Fate. Not only does Dark Fate mark the long-awaited return of Hamilton to the Terminator series but also Cameron, who produced this latest installment and is co-credited with the story. Directed by Deadpool’s Tim Miller, the movie currently … Continue reading Selling Terminator: Dark Fate

Selling Zombieland: Double Tap

My latest post for The Hollywood Reporter is a recap of the marketing campaign for Zombieland: Double Tap. Sony’s marketing campaign for the film has leaned into the points that connected with audiences a decade ago while also offering more than a little self-aware humor to connect with those looking for a good laugh with … Continue reading Selling Zombieland: Double Tap

Selling Gemini Man

My latest post at The Hollywood Reporter is a recap of the marketing campaign for Gemini Man. Like 2016’s Billy Lynn's Long Halftime Walk, the marketing of Gemini Man has been dominated by discussions of the technical aspects of how the movie was shot in 3D 4K with a frame rate 120 frames per second. … Continue reading Selling Gemini Man

MGM Lines Up Addams Family Promotional Partners

My latest contribution to Adweek is an interview with MGM marketing executives sharing details on the promotional partnerships the studio secured for this week’s The Addams Family. The opportunity afforded by the natural connection between The Addams Family and Halloween is one that MGM, the studio releasing the film, leaped at on a number of … Continue reading MGM Lines Up Addams Family Promotional Partners