Whose Voice Is It?

I’ve been working on a writing project for about a year now, opening a new Google Doc in April of last year. In that time…

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Selling Captain Marvel

My latest post at The Hollywood Reporter is a recap of the campaign for Captain Marvel. Before the future is written, though, Captain Marvel takes…

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Brand Ryan Reynolds

My latest contribution to Adweek is a look at how a promotion for Detective Pikachu fits right in with everything else Ryan Reynolds has done…

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You Don’t Have to Be An Authority

In 2006 I’d already been writing Movie Marketing Madness for two years, first at Film Threat and then on my own blog. It was then…

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Selling How to Train Your Dragon: The Hidden World

My latest post for The Hollywood Reporter is a recap of the marketing campaign for How to Train Your Dragon: The Hidden World. As of…

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Selling Alita: Battle Angel

My latest contribution to The Hollywood Reporter is a recap of the marketing campaign for Alita: Battle Angel. With a screenplay from James Cameron and…

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Never Sleep Again Thanks to Will Smith’s Genie

Writing about the first appearance of Will Smith as Genie in a new Aladdin TV spot for Adweek was just a form of therapy. When…

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Revisit 90s Web Design With Captain Marvel

I wrote about the Geocities-inspired website Marvel Studios launched for Captain Marvel for The Hollywood Reporter. The story is set in the 1990s, some 20…

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What Does It Mean to Achieve Productive Writing?

This post got me thinking. After all I’ve been writing a lot about productivity recently, and as a freelance writer (with other responsibilities) I’m under…

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Selling The LEGO Movie: The Second Part

My full recap of the marketing campaign for THE LEGO MOVIE: THE SECOND PART is up at The Hollywood Reporter. Five years ago, The Lego…

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