Employees Working From Home? Time to Invade Their Privacy

Employees can’t be trusted to be productive without monitoring. With vast swaths of the country in lockdown as a protective measure to fight the Covid-19 outbreak, a much higher percentage of employees working from home, at least those who aren’t in the retail/manufacturing/gig/service industries who are unable to do so. That increase has also led … Continue reading Employees Working From Home? Time to Invade Their Privacy

What’s Become Clear

A brief list of realizations over the last couple weeks. That any claims by conservatives to fiscal responsibility on a national level were never in earnest. That criticisms of individuals who find themselves in hard financial times apparently don’t apply to corporations. That apparently the entire U.S. economy is so precarious it’s subject to complete … Continue reading What’s Become Clear

Selling The Invisible Man

My latest post for The Hollywood Reporter is a recap of Universal’s marketing campaign for The Invisible Man. The marketing campaign Universal is running has downplayed the “monster” elements and instead is selling the movie as a story of an abused woman who reclaims the power taken from her. Early reviews have been largely positive, … Continue reading Selling The Invisible Man

Vertigo, MAD and the Power of Weird Brands

There needs to be a place for material outside the mainstream. [Note: I wrote the below back in August but obviously never published it. In the wake of the news that Dan DiDio has seemingly been pushed out of DC Comics and that DC Collectibles is reclaiming the DC Direct name it was founded under … Continue reading Vertigo, MAD and the Power of Weird Brands

Selling The Call of The Wild

My latest post for The Hollywood Reporter is a recap of the marketing campaign for The Call of The Wild. To sell the movie Disney has created a campaign that emphasizes both the heartfelt nature of the story and the life-or-death nature of the wilderness over a century ago, putting Ford at the center of … Continue reading Selling The Call of The Wild

Selling Sonic The Hedgehog

My latest post at The Hollywood Reporter is a recap of the marketing campaign for Sonic The Hedgehog. ...the promo campaign for the film stumbled almost immediately out of the gate, as fans were disappointed in the first looks Paramount offered of the title character. That lead to delays to make changes and a marketing … Continue reading Selling Sonic The Hedgehog

Selling Birds of Prey

My latest post for The Hollywood Reporter is a recap of Warner Bros.’ marketing campaign for Birds of Prey. The campaign has created and reinforced a bright, colorful brand identity since it kicked off in September of last year. Those first few posters and the first first trailer seek to extend the neon-infused elements that … Continue reading Selling Birds of Prey

Selling The Assistant

My latest post for The Hollywood Reporter is a recap of the marketing campaign for The Assistant. It’s hard to overstate how timely Bleecker Street’s new drama, The Assistant, is as it hits limited release in four theaters this weekend. You can read the whole thing here.

Repeat It Enough and It Happens

As the Senate impeachment trial of President Trump enters the “defense” phase, a thought occurred to me about how the proceedings are playing to the American people. Right now the main issue seems to be whether or not enough Republicans, who have so far been steadfast in their quest to become the new Know Nothing … Continue reading Repeat It Enough and It Happens

Selling The Gentlemen

My latest marketing recap column for The Hollywood Reporter covers the campaign for STX’s The Gentlemen from director Guy Ritchie. STX has been selling the film as a violence-filled comedy that’s very on-brand for Ritchie, one where the veneer of polite society masks the seedy underbelly of the drug-selling underworld. The pic clocks in at … Continue reading Selling The Gentlemen