Selling Bad Boys For Life

My latest column for The Hollywood Reporter is a recap of the marketing for Sony Pictures’ Bad Boys For Life. With tracking estimating a $38 million to $50 million holiday opening weekend, Columbia’s campaign has positioned the movie as very much a throwback to the kind of movies associated with Michael Bay, who directed the … Continue reading Selling Bad Boys For Life

We’re Only Immortal For a Limited Time

Neil Peart has passed. Many people have written about his incredible ability behind a drumset. Many have written about his lyrics that were both sci-fi tinged and undeniably personal and moving. I can’t add to that. So I will simply say the following: He made me feel being weird was acceptable. He made me feel … Continue reading We’re Only Immortal For a Limited Time

That’s a Big Pocket

At the end of last year I got the following notification from Pocket saying I was one of the service’s power users: That’s obviously a lot of reading. Pocket has been an important part of my online reading productivity for quite a while. While reading RSS items in Feedly or simply finding interesting stories on … Continue reading That’s a Big Pocket

Selling Spies in Disguise

My latest column for The Hollywood Reporter is a recap of the marketing for Sony’s animated Spies in Disguise. The movie is loosely based on a 2009 short film from Lucas Martell of animation studios Mighty Coconut titled Pigeon: Impossible that can be watched in its entirety on YouTube. Fox/Disney’s campaign has emphasized the humor … Continue reading Selling Spies in Disguise

Selling Star Wars: The Rise of Skywalker

My latest marketing recap column at The Hollywood Reporter covers Disney’s massive campaign for Star Wars: The Rise of Skywalker. The Rise of Skywalker comes as the end cap to what is now a nine film series, just as creator George Lucas long said he originally envisioned. At the center of all the films — … Continue reading Selling Star Wars: The Rise of Skywalker

Selling Jumanji: The Next Level

My latest post for The Hollywood Reporter is a recap of Sony’s marketing campaign for Jumanji: The Next Level. Sony’s marketing for the film has sought to make the movie seem familiar to the audiences that made the first movie a success while also highlighting the changes to the story, especially the incorporation of DeVito … Continue reading Selling Jumanji: The Next Level

Subscribe to Productivity Lost

Over the last year and a half I’ve been doing a lot of writing about productivity, the economic measure of how much value companies are extracting from the efforts of their workforce. Some of that has been published here. Most of it, though, has been happening behind the scenes. It’s a project I undertook on … Continue reading Subscribe to Productivity Lost

Chris Thilk Shares His Years of Writing and Content Experience With Others

[Note: While updating my resume recent I decided to have a little bit of fun and try something. You can see the results below.] With so many talented individuals to choose from, it’s become clear Chris Thilk is the best choice you can make when looking for freelance or contract writing and content management services. … Continue reading Chris Thilk Shares His Years of Writing and Content Experience With Others

Selling Frozen II

My latest post for The Hollywood Reporter is a recap of the marketing campaign Disney has run to date for Frozen II. To thread the needle of appealing to several distinct age groups, Disney’s campaign has presented the movie as both familiar and new to the audiences that powered Frozen in 2013 to $1.27 billion … Continue reading Selling Frozen II

Selling Charlie’s Angels

My latest post for The Hollywood Reporter is a recap of the marketing campaign for Charlie’s Angels. Sony’s second attempt at a big-screen Angels franchise (which is sitting at 59 percent on review aggregator Rotten Tomatoes) is hoping to entice audiences with a campaign that’s heavy on exotic locations, incredible dresses and a strong message … Continue reading Selling Charlie’s Angels