Selling Blinded By The Light

My latest marketing recap at The Hollywood Reporter covers the campaign for the Springsteen-inspired Blinded By The Light. The marketing for the movie — named after an early Springsteen song — has taken full advantage of The Boss’s position as the story’s inciting incident to create a campaign celebrating the freedom of inspiration. You can … Continue reading Selling Blinded By The Light

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Three Years

The end of June 2019 marked three years since I was let go from Voce Communications and embarked on a path with no clear direction other than to make it all somehow work. That anniversary was one I intended to let pass without mention until I read this post, most of which I could have … Continue reading Three Years

Selling The Art of Racing in The Rain

My latest post at The Hollywood Reporter is a recap of the marketing for The Art of Racing in The Rain. Disney’s campaign for the movie, which it inherited from Fox 2000, has used all the conventions common on talking dog movies to sell a feel good alternative in a period between super hero adventures … Continue reading Selling The Art of Racing in The Rain

Selling Dumbo

My latest post at The Hollywood Reporter is a recap of the marketing for Dumbo. The marketing has touted how grand the scale of the story is and how singular the director’s creative vision was to bring it to life. Disney, fresh from finalizing its acquisition of Fox, brings Dumbo to theaters this week. The … Continue reading Selling Dumbo

Whose Voice Is It?

I’ve been working on a writing project for about a year now, opening a new Google Doc in April of last year. In that time I’ve pitched it as a book as well as a series of contributed bylines. I’ve also considered how I could publish it myself, either as blog posts or through some … Continue reading Whose Voice Is It?

Selling Captain Marvel

My latest post at The Hollywood Reporter is a recap of the campaign for Captain Marvel. Before the future is written, though, Captain Marvel takes a trip to the past. The story is set in the mid-1990s, as Carol Danvers (Larson) returns to Earth after spending years in outer space becoming a warrior in the … Continue reading Selling Captain Marvel

Brand Ryan Reynolds

My latest contribution to Adweek is a look at how a promotion for Detective Pikachu fits right in with everything else Ryan Reynolds has done over the last two years. Ryan Reynolds has a strong public persona, an immediately identifiable personal brand—dry, egotistical, quick-witted and slightly oblivious—that he has unleashed on his audiences to promote … Continue reading Brand Ryan Reynolds

You Don’t Have to Be An Authority

In 2006 I’d already been writing Movie Marketing Madness for two years, first at Film Threat and then on my own blog. It was then that a well-known movie news/opinion writer linked to that blog and highlighted my stuff, describing me as likely being a single, lonely guy who had worked in advertising for years. … Continue reading You Don’t Have to Be An Authority

Selling How to Train Your Dragon: The Hidden World

My latest post for The Hollywood Reporter is a recap of the marketing campaign for How to Train Your Dragon: The Hidden World. As of Feb. 19, The Hidden World has already grossed over $175 million overseas ahead of its U.S. bow. And a 98 percent Rotten Tomatoes score also bodes well, but the movie arrives … Continue reading Selling How to Train Your Dragon: The Hidden World

Selling Alita: Battle Angel

My latest contribution to The Hollywood Reporter is a recap of the marketing campaign for Alita: Battle Angel. With a screenplay from James Cameron and direction from Robert Rodriguez, Alita: Battle Angel should be on the tips of every sci-fi action fan’s tongue. Yet the 60 percent rating the movie has on Rotten Tomatoes indicates … Continue reading Selling Alita: Battle Angel