A Brief Digression


Hard to believe today is the 25th anniversary of the space shuttle Challenger tragedy. I think I was in fifth grade at the time and can remember watching these events unfold in much the way that story describes, on television in the classroom. Just a shocking event that still holds a lot of power for… Continue reading Challenger

Advertising Marketing PR, Movie Marketing, Movie Marketing Madness, Online, Social Media, Television

Movie Marketing Madness: The Rite

What does evil look like? That's a question that civilization has wrestled with since time in memorial as we seek not only to portray it in our artwork but also try to look for the warning signs before something really bad happens. It goes to the issue of wanting to be able to look at… Continue reading Movie Marketing Madness: The Rite

Movie Marketing

Social Sundance

As if you weren't already aware, the 2011 Sundance Film Festival kicks off today and continues on for the next week or so with plenty of screenings, panel discussions and schmoozing going on. If you, like me, aren't there in person - or even if you are and can't get to everything - Search Engine… Continue reading Social Sundance

Film Distribution

Where the distribution industry stands

2011 is still relatively new and a number of interesting stories have come out in the last few days that show where the movie industry stands in terms of adapting (or not) to the way consumer behavior is impacting the entire distribution picture. First up is the Los Angeles Times, which has an omnibus story… Continue reading Where the distribution industry stands

Site Blather

Line in the sand

I had planned on publishing a Movie Marketing Madness review of the Natalie Portman/Ashton Kutcher sex comedy No Strings Attached today but have been wrestling with that decision, ultimately deciding to scrap it. Not only that but I'll be passing on other upcoming movies that I might otherwise have covered, notably Hall Pass, Just Go… Continue reading Line in the sand

AdAge, Movie Marketing, Site Blather

What I hope happens this year

My latest AdAge column covers a handful of points that I hope come to fruition in 2011 when it comes to movie marketing. As I state at the outset, I really shied away from making predictions since they're not all the useful and instead just put together a wish list of what I'd like to… Continue reading What I hope happens this year

Site Blather, Voce Communications

Where to get your publishing ideas from

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Advertising Marketing PR, Movie Marketing, Movie Marketing Madness, Online, Social Media

Movie Marketing Madness: Barney’s Version

Let's just be honest - some people are, have been and always will be a mess. That doesn't mean they're fundamentally bad people. Sure, some are, but just because someone is constantly living in a state of being flustered, directionless and in some sort of conflict with those around them doesn't automatically mean that they're… Continue reading Movie Marketing Madness: Barney’s Version

Advertising Marketing PR, Movie Marketing, Movie Marketing Madness, Online, Out of Home, Social Media, Television

Movie Marketing Madness: The Dilemma

At some point or another in a friendship one person will have to be the one to break bad news - or at least speak some sort of brutally honest but largely uncomfortable truth - to the other. That could be something as innocuous as telling them that, despite what they might be thinking they… Continue reading Movie Marketing Madness: The Dilemma

A Brief Digression

No Predictions Here

For whatever reason I have a deep dislike for making predictions. I don't mind that others go ahead and engage in their own speculation (I know, my affirmation means a ton to them) but as for myself I just don't see the need to prove that I'm not sure what's coming down road in the… Continue reading No Predictions Here