MGM Lines Up Addams Family Promotional Partners

My latest contribution to Adweek is an interview with MGM marketing executives sharing details on the promotional partnerships the studio secured for this week’s The Addams Family.

The opportunity afforded by the natural connection between The Addams Family and Halloween is one that MGM, the studio releasing the film, leaped at on a number of fronts.

You can read the whole thing here.

By Chris Thilk

Chris Thilk is a freelance writer and content strategist with over 15 years of experience in online strategy and content marketing. He lives in the Chicago suburbs.