MGM Lines Up Addams Family Promotional Partners

My latest contribution to Adweek is an interview with MGM marketing executives sharing details on the promotional partnerships the studio secured for this week’s The Addams Family.

The opportunity afforded by the natural connection between The Addams Family and Halloween is one that MGM, the studio releasing the film, leaped at on a number of fronts.

You can read the whole thing here.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.