Movie Marketing Madness: The Extra Man

I think any self-respecting guy has, at least a few times in his life, bought a tool using the logic "Well, I know I'll need it some day." Likewise I'm sure women have bought some sort of beauty product or pair shoes that they have no immediate use for but which may be perfect at … Continue reading Movie Marketing Madness: The Extra Man

Movie Marketing Madness: Dinner for Schmucks

There's an old saying that if you look around the room and can't figure out who the dumbest person at the party is, it's you. Which is why I try to avoid parties. What's the worst thing you've done to get a job or secure the promotion you've been anxious for? Did you not loop … Continue reading Movie Marketing Madness: Dinner for Schmucks

Movie Marketing Madness: Get Low

What do we want people to say about us when we're dead? Nice things, of course, as we want our friends and family to remember us well. Some of us might hope that whatever the get-together is after we pass is more of a party and less of a traditional wake, with its somber tone … Continue reading Movie Marketing Madness: Get Low

Content scraping

In light of the ridiculously positive accolades heeped upon the new iPad app Flipboard in the last couple days it's important to note where the service falls in the sense of copyright. The key nut is when it's stated that publishers - or any content owners - don't have to actively ask that their copyright … Continue reading Content scraping

Movie Marketing Madness: Salt

Here's an admission that I need to make right upfront: I don't think Angelina Jolie is the sexiest, most beautiful woman in the world. Oh she's pretty enough, but I've never found her that attractive and give most stories that sing her praises as such a hearty rolling of the eyes. But my "type" has … Continue reading Movie Marketing Madness: Salt

When an advertising agency runs a PR campaign

(Update - W&K released some of the stats from the effort, including sales numbers. So good on them for reporting that but my points below remain that this looks and smells like a PR push.) Unless you've been completely disconnected from the internet for the last 48 hours you've no doubt heard about the campaign … Continue reading When an advertising agency runs a PR campaign

Movie Marketing Madness: Inception

We all have our own personal experiences with dreams. Some of us dream in black and white, some in full Technicolor with Dolby surround sound and eye-popping special effects. Some of our dreams are pretty boring and deal with driving to work while others meld together different areas of our life into one disorienting (especially … Continue reading Movie Marketing Madness: Inception

Movie Marketing Madness: Cyrus

You ever walk into someone's house and think how it smells so uniquely "them?" And then you think how that's odd since your house doesn't have any smell like that but then realize that, yeah, it probably does but you live there and so it's normal to you whereas someone coming in from elsewhere thinks … Continue reading Movie Marketing Madness: Cyrus

Filmmakers need to help with VOD word-of-mouth

Two conflicting things keep happening: On the one hand, video on demand - whether online or through a cable or other provider - is held up as the next great emerging distribution platform for movies, particularly smaller movies that have had a hard time or outright failed in the quest to secure a theatrical distribution … Continue reading Filmmakers need to help with VOD word-of-mouth

Movie Marketing Madness: The Kids Are All Right

Families these days come in all shapes and sizes. Whatever your personal political, religious or other sociological beliefs might be there's no denying that it's no longer possible to 100 percent of the time assume a family will be made up of a father, a mother and one or more children. The new movie The … Continue reading Movie Marketing Madness: The Kids Are All Right