The Stunts Selling 2018’s Movies


My latest post on Adweek looks at some of the most notable publicity beats and stunts selling a handful of movies this year.

To make a significant impact, some of this year’s biggest and most notable releases worked hard to generate buzz. Here are seven movie marketing executions that stood out among a sea of choice.

via The 7 Biggest Movie Marketing Moments of 2018 – Adweek

Selling Bumblebee

My latest movie marketing recap is up at The Hollywood Reporter.

After five features with Michael Bay directing big freaking robots and increasingly over-the-top stories, Paramount takes its Transformers franchise in a new direction with this week’s Bumblebee.

via Character-Driven ‘Bumblebee’ Marks New Direction for ‘Transformers’ Series | Hollywood Reporter

Selling Spider-Man: Into the Spider-Verse

You can read my full recap of Sony’s marketing campaign for Spider-Man: Into the Spider-Verse at The Hollywood Reporter.

To launch the animated feature Spider-Man: Into the Spider-Verse, Sony has built a campaign around getting fans talking about its most unusual and unexpected Spider-Man project to date. Screenings, fan Q&A sessions and convention appearances have generated some of the franchise’s most positive reviews to date and has the movie tracking to land in the $30-35 million opening weekend range.

via ‘Spider-Verse’: How Sony Marketed Its New Spider-Man Film | Hollywood Reporter