Selling Hustlers

My latest post at The Hollywood Reporter is a recap of the marketing campaign for Hustlers. The movie, tracking for a $25 million-plus opening weekend and with a 96 percent Fresh rating on Rotten Tomatoes, has been sold in its marketing and promotional campaign by the studio as a funny, glitzy and star-studded heist caper. … Continue reading Selling Hustlers

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Selling It Chapter 2

My latest marketing recap at The Hollywood Reporter covers the campaign for It Chapter 2. With an 71 percent Fresh rating on Rotten Tomatoes, early reviews have labeled the much-anticipated sequel fun and ambitious, even if the nearly-three-hour running time is seen as overly long. To sell audiences on what may be the official kickoff … Continue reading Selling It Chapter 2

Selling Angel Has Fallen

My latest post for The Hollywood Reporter is a recap of the marketing campaign for Angel Has Fallen. To sell the movie, Lionsgate has mounted a campaign filled with action and drama along with an appeal for audiences looking for one last big screen thrill before summer ends. You can read the whole thing here.

Selling Blinded By The Light

My latest marketing recap at The Hollywood Reporter covers the campaign for the Springsteen-inspired Blinded By The Light. The marketing for the movie — named after an early Springsteen song — has taken full advantage of The Boss’s position as the story’s inciting incident to create a campaign celebrating the freedom of inspiration. You can … Continue reading Selling Blinded By The Light

Selling The Art of Racing in The Rain

My latest post at The Hollywood Reporter is a recap of the marketing for The Art of Racing in The Rain. Disney’s campaign for the movie, which it inherited from Fox 2000, has used all the conventions common on talking dog movies to sell a feel good alternative in a period between super hero adventures … Continue reading Selling The Art of Racing in The Rain

Selling Hobbs and Shaw

My latest post for The Hollywood Reporter is a recap of the marketing campaign for The Fast and Furious Presents: Hobbs and Shaw. The $65 million opening weekend estimated by early tracking would be the lowest for the franchise since 2009’s Fast and Furious, but with the caveat that this is a spinoff entry in … Continue reading Selling Hobbs and Shaw

Selling Once Upon A Time…In Hollywood

My latest post for The Hollywood Reporter is a recap of the marketing campaign for Quentin Tarantino’s latest opus, Once Upon A Time...In Hollywood. The star-powered promotional campaign recreates an industry era where foundational shifts were underway as major events like the Manson Family murders were leading to a loss of innocence. This mix of … Continue reading Selling Once Upon A Time…In Hollywood

Selling The Lion King

My latest post for The Hollywood Reporter is a recap of the marketing campaign for The Lion King, one that was aided by the fact I was able to interview Disney’s President of Marketing to get background information on the effort. A strategically timed "pulsed" campaign by the studio aligned its promotional beats with big … Continue reading Selling The Lion King

Selling Stuber

My latest column at The Hollywood Reporter recaps the marketing campaign for the buddy comedy Stuber. The studio has run a campaign that counts on both Bautista and Nanjiani being popular, attention-grabbing stars and that audiences are ready for a return of the buddy comedy genre that was so popular in the 80s. Tracking estimates … Continue reading Selling Stuber

Selling Spider-Man: Far From Home

My latest marketing recap column at The Hollywood Reporter covers the campaign for Spider-Man: Far From Home. Sony and Marvel Studios are pushing Spider-Man: Far From Home as essential viewing for the post-Avengers: Endgame storyline. The movie arrives with tracking estimates predicting a $150 million opening weekend and a 90 percent "Fresh" rating on Rotten … Continue reading Selling Spider-Man: Far From Home