Selling Alita: Battle Angel

My latest contribution to The Hollywood Reporter is a recap of the marketing campaign for Alita: Battle Angel. With a screenplay from James Cameron and…

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Revisit 90s Web Design With Captain Marvel

I wrote about the Geocities-inspired website Marvel Studios launched for Captain Marvel for The Hollywood Reporter. The story is set in the 1990s, some 20…

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Selling The LEGO Movie: The Second Part

My full recap of the marketing campaign for THE LEGO MOVIE: THE SECOND PART is up at The Hollywood Reporter. Five years ago, The Lego…

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Selling Glass

You can read my full recap of the marketing campaign for Glass at The Hollywood Reporter. Based on the popularity of Split and the renewed…

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Selling Bumblebee

My latest movie marketing recap is up at The Hollywood Reporter. After five features with Michael Bay directing big freaking robots and increasingly over-the-top stories,…

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Selling Spider-Man: Into the Spider-Verse

You can read my full recap of Sony's marketing campaign for Spider-Man: Into the Spider-Verse at The Hollywood Reporter. To launch the animated feature Spider-Man:…

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Selling Fantastic Beasts: The Crimes of Grindelwald’

The marketing of Fantastic Beasts: The Crimes of Grindelwald is the subject of my latest recap at The Hollywood Reporter. s The wizarding world established…

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My latest marketing recap at The Hollywood Reporter is for Universal's latest big-screen adaptation of The Grinch. Universal has turned out campaign that makes the…

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Selling Bohemian Rhapsody

My latest marketing recap is up at The Hollywood Reporter, this one for Bohemian Rhapsody. The film been plagued by poor headlines during production based…

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My latest movie marketing recap, this one for Halloween, is up at The Hollywood Reporter. As with a number of horror franchises, the Halloween series…

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