Movie Marketing, Quick Takes

Quick Takes: 12/23/04

Bewitched Just to make sure no marketing opportunity is left unexplored, Sony appears ready to release the first two seasons of Bewitched just in time to tie in to the movie. Cinderella Man The official site now has a trailer (or at least the link to a trailer). I'm sure there is some sort of [...]

Movie Marketing Madness

Movie Marketing Madness: 2004 Wrap-Up

I began writing Movie Marketing Madness for Film Threat in May, 2004. Since then I have applied my spectacular lack of writing ability, misguided sense of what will be enjoyable to the general public and a sense of humor that consists mostly of referencing the movies of my childhood to over 25 new releases. For [...]

Movie Marketing, Quick Takes

Quick Takes: 12/17/04

Elektra Various outlets have posted a new super-sized version of the new poster. XXX: State of the Union An incredibly lame trailer is now online at the official site. Hostage FilmForce has a teaser trailer available for this new Bruce Willis flick. Weatherman The site for this new Nicholas Cage/Michael Caine comedy (?) is now [...]

Movie Marketing

TV networks and movie marketing

MediaDailyNews 12-17-04 I wanted to make special notice of this article by Joe Mandese at Mr. Mandese researches how much "A" network time is given to movie marketing and what, if any, correlation exists between a movie studio and TV network who share corporate parents. It's a wonderful read and I hope you all [...]

Movie Marketing Madness

Movie Marketing Madness: Lemony Snicket’s A Series of Unfortunate Events

"Jim Carrey should avoid wearing outlandish makeup.” This was my second thought after coming out of watching Dr. Seuss’ How the Grinch Stole Christmas (my first was kind of hazy seeing as how I was vomiting blood at the time). I felt the makeup diminished the one quality – his elastic face - Carrey had [...]

View From the Rental Counter

View from the Rental Counter: 12/11/04

Pick of the Week Lord of the Rings: Return of the King (Extended Edition) Market: Folks, this is as close as we're going to get to a full-scale epic in the digital age. There's a reason for all the CGI in these movies: The story couldn't be told any other way. Peter Jackson has strewn [...]

Movie Marketing

Batman Begins theatrical trailer

To accompany the teaser posters that I linked to below there is now a Windows-formatted version of the theatrical trailer. Enjoy! (I know I did).

Movie Marketing, Quick Takes

Quick Takes: 12/10/04

Batman Begins The title of this post refers to the teaser poster now available for viewing at the above-linked official site. I shorted out three keyboards drooling over this one. I then went through two more over this international version. Mr. & Mrs. Smith JoBlo has two new posters for this Angelina Jolie/Brad Pitt caper. [...]

Movie Marketing Madness

Movie Marketing Madness: Ocean’s Twelve

In a recent interview, "Ocean’s Twelve" co-star Brad Pitt was quoted as saying, “"I think the biggest joke was on Catherine because she actually thought we were making a movie”. To my mind this perfectly sums up the existence of both this movie and its predecessor, Ocean’s Eleven. I just recently watched the first installment, [...]

Movie Marketing, Quick Takes

Quick Takes: 12/03/04

Fantastic Four The official site has launched (click link above) but to date contains no actual FF material. According to IGN, the first teaser trailer should be attached to Elektra, another Fox/Marvel collaboration. Bewitched The site now contains a brief teaser trailer. War of the Worlds The second collaboration between Steven Spielberg and Tom Cruise [...]