If, like me, you have experience running a curated content marketing program you know that bringing in stories from outside news sources isn’t anything new.…
Continue reading → Sharing Earned Media Isn’t New, but Buying Promotion Is
Last week The New York Times spawned a wave of analysis and thought when it released new social media guidelines for its staff. While it’s…
Continue reading → What The NYT’s Social Media Guidelines Get Right and Wrong
Just the other day two things happened: First, I spent about two hours organizing various items in Evernote. Some were consolidated from two (or five)…
Twitch continues down the path of becoming the next YouTube (even while YouTube tries to mimic Twitch) as more brands launch channels there, most recently…
Continue reading → Quick Takes: Content Marketing and Media News for 10/16/17
In my latest Adfreak post I take a look at three possible reasons Blade Runner 2049 has failed to spark at the box-office. While it…
A few days ago Medium announced it was opening up the ability to put stories behind a membership wall to all publishers, letting them get…
Continue reading → At Least Medium Is Trying Something Different
