This Week Elsewhere – Week of 7/20/18
The Hollywood Reporter Is Comic-Con Still the Place For Building Blockbuster Buzz? – That Disney would not be attending to offer anything new related to…
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Direct to Consumer Entertainment: What’s Next?
[Note: This is the final part of a series on how the entertainment industry is adapting to the same changing preferences in the marketing and…
Continue reading → Direct to Consumer Entertainment: What’s Next?
Facebook Offers a Distinction Without Difference
Last week Facebook offered up the latest variation on its rationale for not removing sources like Infowars and others from its site, despite the history…
Continue reading → Facebook Offers a Distinction Without Difference
Direct to Consumer Entertainment: Audience Targeting
[Note: This is Part 4 of a series on how the entertainment industry is adapting to the same changing preferences in the marketing and delivery…
Continue reading → Direct to Consumer Entertainment: Audience Targeting
Direct to Consumer Entertainment: Changing Consumer Preferences
[Note: This is Part 3 of a series on how the entertainment industry is adapting to the same changing preferences in the marketing and delivery…
Continue reading → Direct to Consumer Entertainment: Changing Consumer Preferences
Direct to Consumer Entertainment: Brand Differentiation
[Note: This is Part 2 of a series on how the entertainment industry is adapting to the same changing preferences in the marketing and delivery…
Continue reading → Direct to Consumer Entertainment: Brand Differentiation
