Selling Shazam!
The marketing of Shazam! is the subject of my latest column at The Hollywood Reporter. With an opening weekend estimated to bring in between $45…
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Recent Posts
Selling Dumbo
My latest post at The Hollywood Reporter is a recap of the marketing for Dumbo. The marketing has touted how grand the scale of the…
Selling US
My latest contribution at The Hollywood Reporter is a recap of the marketing campaign for Us. Universal has mounted a campaign that emphasizes the movie’s…
