This Week on Cinematic Slant
Girls Trip got a fun, sexually-empowered campaign about a group of friends having in fun in New Orleans. Dunkirk’s campaign, by contrast, was super-serious and…
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How the Needs of the Industry Have Changed Over the Years
(Note: This is based on one of the prompts from Robert S. Kaplan’s book What You’re Really Meant to Do.) I’ve been doing content marketing…
Continue reading → How the Needs of the Industry Have Changed Over the Years
6 Tips For Clearing Your Head
I’m notorious for gripping the bat too tight when it comes to work things. I’ll sit here and turn a problem over and over in…
Study: People Don’t Remember Who’s Sharing News On Social Networks
A new study is out from the Reuters Institute for the Study of Journalism at the University of Oxford showing news readers who rely on…
Continue reading → Study: People Don’t Remember Who’s Sharing News On Social Networks
Defining Core Versus Premium Content
Last week when I was taking issue with a point of view around focusing on “campaign” content at the expense of a steady content marketing…
Why The First Thing I Write In the Morning Is So Important
I’ve never been much for exercise. I tend to get winded quickly and easily when running and enjoy a good walk much more. My few…
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