logan-pic
Advertising Marketing PR, Movie Marketing, Movie Marketing Madness, Online, Outdoor, Print, Social Media, Television

Movie Marketing Madness: Logan

Wolverine is back in the new movie Logan, the character’s third solo outing and star Hugh Jackman’s eighth time as the amnesiac Canadian killing machine. This time around we’re flying into the future, a time when mutants are disappearing from the population as no new ones have been born in decades. Logan has retired from [...]

kubo-and-the-two-strings1
After the Campaign

After The Campaign: Kubo and the Two Strings

The marketing for Kubo and the Two Strings sold a movie that the audience would love, despite it being a bit out of the ordinary. It sold a story that was familiar - a child travels into danger to achieve some personal goal - and promised to tell it in a new and interesting way. [...]

table-19-pic
Advertising Marketing PR, Movie Marketing, Movie Marketing Madness, Online, Print, Social Media, Television

Movie Marketing Madness: Table 19

Eloise (Anna Kendrick) is an an awkward situation in the new movie Table 19. She *was* scheduled to be the maid of honor at an upcoming wedding, but those duties have been stripped from her after being dumped - via text - by the best man. Determined not to let that change in situation beat [...]

_X6A4951B.jpg
Advertising Marketing PR, Movie Marketing, Movie Marketing Madness, Online, Print, Social Media, Television

Movie Marketing Madness: Before I Fall

Director Ry Russo-Young is back with this week’s new release Before I Fall. Based on the book of the same name, the story follows Samantha (Zoey Deutch), a young girl with a close group of friends and a pretty good life going for her. One night she and her friends are invited to a party [...]

get-out-pic
Movie Marketing

MMM Recap: 2/24/17 New Releases

Get Out ...there are elements of this campaign that seemed to downplay some of the socially aware – “woke,” to use the common vernacular – parts of the story in favor of selling it as a straight horror movie that’s just all about being trapped in a creepy house in a creepily nice neighborhood with [...]

Denzel Washington plays Troy Maxson and Viola Davis plays Rose Maxson in Fences from Paramount Pictures. Directed by Denzel Washington from a screenplay by August Wilson.
Movie Marketing, The Drum

Categorizing 2017’s Oscar Best Picture Nominees

With the Academy Awards this Sunday, my latest post on The Drum puts the nine Best Picture nominees into three thematic categories to provide a better look at what kind of stories are resonating with voters: Will La La Land dominate? Will #oscarssowhite become a thing of the past with big wins for movies like [...]

guess-whos-coming-to-dinner
Flashback Friday

Flashback MMM: Guess Who’s Coming to Dinner

There are a few reasons why Guess Who’s Coming To Dinner is the perfect movie to revisit this Flashback Friday. For one, the movie has just turned 50 and just received a new anniversary Blu-ray release. Star Sidney Poitier also just turned 90 (meaning he was already 40 when the movie was released, which wow). [...]

13 hours pic 1
After the Campaign

After the Campaign: 13 Hours

The marketing campaign for 13 Hours sold the movie based on the apparent allure of grimy, sweaty professional soldiers carrying around guns and achieving the impossible. The movie, I found, delivers on that promise but has a depth that was unexpected. The story is set in 2012 Benghazi, Libya. Yes, that Benghazi. The focus is [...]

Melanie Lynskey and Elijah Wood appear in I Don't Feel at Home in This World Anymore by Macon Blair, an official selection of the U.S. Dramatic Competition at the 2017 Sundance Film Festival. © 2016 Sundance Institute | photo by Allyson Riggs.
Advertising Marketing PR, Movie Marketing, Movie Marketing Madness, Online, Print

Movie Marketing Madness: I Don’t Feel At Home in This World Anymore

Ruth (Melanie Lynskey) is depressed in the new movie I Don’t Feel At Home In This World Anymore. She doesn’t seem to be going anywhere in her life and sees everyone around her acting like complete self-centered jerks. One day she snaps after her home is burglarized and her grandmother’s silver is stolen along with [...]

get-out-pic
Advertising Marketing PR, Movie Marketing, Movie Marketing Madness, Online, Outdoor, Print, Social Media, Television

Movie Marketing Madness: Get Out

Jordan Peele, one half of the iconic comedy team Key & Peele, makes his directorial feature debut with this week’s Get Out, a movie that’s billing itself as a socially conscious thriller. Daniel Kaluuya stars as Chris, a guy who’s getting ready to go for a weekend away with his girlfriend Rose (Allison Williams) to [...]