My latest column at The Hollywood Reporter recaps the marketing campaign for the buddy comedy Stuber. The studio has run a campaign that counts on both Bautista and Nanjiani being popular, attention-grabbing stars and that audiences are ready for a … Continue reading Selling Stuber
My latest marketing recap column at The Hollywood Reporter covers the campaign for Spider-Man: Far From Home. Sony and Marvel Studios are pushing Spider-Man: Far From Home as essential viewing for the post-Avengers: Endgame storyline. The movie arrives with tracking … Continue reading Selling Spider-Man: Far From Home
My latest post for Adweek is a recap of the movie campaigns from the first half of 2019 I felt were most interesting or compelling, not necessarily the ones that supported the year’s most successful movies. The following list is … Continue reading 2019’s Most Interesting Movie Campaigns
My latest post for The Hollywood Reporter is a recap of the marketing campaign for Yesterday, the Beatles tribute movie from director Danny Boyle. Working Title/Universal have run a campaign that’s heavy on the songs moviegoers have heard all their … Continue reading Selling Yesterday
My latest marketing recap for The Hollywood Reporter covers DisneyPixar’s campaign for Toy Story 4. Disney’s marketing campaign has hit all the beats that viewers expect, but has gone light on story details as it seeks to sell audiences on … Continue reading Selling Toy Story 4
My latest post for The Hollywood Reporter is a recap of the marketing campaign mounted by Sony Pictures for Men In Black: International. Sony’s campaign for Men In Black: International features the same slick technology and humor the franchise is … Continue reading Selling Men In Black – International
My latest marketing recap at The Hollywood Reporter is for Dark Phoenix, the latest – and last – entry in Fox’s X-Men franchise. Thus the stage is set for what’s hoped is a more faithful adaptation. Or it would have … Continue reading Selling DARK PHOENIX
North Face is not, by any means, the first company to try and alter their own Wikipedia entry for marketing-related purposes. They might, though, be the first to so publicly tout doing so and have their success presented as a … Continue reading The Egg on North Face
My latest marketing recap for The Hollywood Reporter covers the campaign for Warner Bros.’ Godzilla: King of the Monsters. Audiences could be forgiven for not immediately realizing that this week’s Godzilla: King of the Monsters is the third film in … Continue reading Selling GODZILLA: KING OF THE MONSTERS
My latest marketing recap for The Hollywood Reporter covers the campaign for Disney’s live-action (sort of) remake of Aladdin. This new version, opening during the busy Memorial Day holiday weekend, uses that cast to tell a story that pulls generously … Continue reading Selling Aladdin
