Selling Gemini Man

My latest post at The Hollywood Reporter is a recap of the marketing campaign for Gemini Man.

Like 2016’s Billy Lynn’s Long Halftime Walk, the marketing of Gemini Man has been dominated by discussions of the technical aspects of how the movie was shot in 3D 4K with a frame rate 120 frames per second. And also, this time, talk centered on how a wholly computer-generated twentysomething Will Smith was created.

You can read the whole thing here.