Selling Zombieland: Double Tap

My latest post for The Hollywood Reporter is a recap of the marketing campaign for Zombieland: Double Tap. Sony’s marketing campaign for the film has leaned into the points that connected with audiences a decade ago while also offering more than a little self-aware humor to connect with those looking for a good laugh with … Continue reading Selling Zombieland: Double Tap

Movie Marketing Madness: Wilson

Woody Harrelson stars as the title character in this week’s new release Wilson. The movie is based on the graphic novel of the same name by Daniel Clowes, the writer behind the original Ghost World and other stories. This one follows Wilson, an affable and friendly middle-aged guy who has a tendency to frankly speak … Continue reading Movie Marketing Madness: Wilson

Movie Marketing Madness: Now You See Me 2

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. I used to watch all those 1980s David Copperfield specials. I wasn’t a magic geek in training or anything - though I do have a memorable gig as an assistant to a magician when I went … Continue reading Movie Marketing Madness: Now You See Me 2

Movie Marketing Madness: Triple 9

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. There’s no cop Hollywood loves more than the ethically suspect cop. It’s a tradition that runs at least as far back as Claude Rains’ Captain Louis Renault in Casablanca, who was so shocked to find gambling … Continue reading Movie Marketing Madness: Triple 9