My latest post for The Hollywood Reporter is a recap of the marketing campaign for Zombieland: Double Tap. Sony’s marketing campaign for the film has leaned into the points that connected with audiences a decade ago while also offering more than a little self-aware humor to connect with those looking for a good laugh with … Continue reading Selling Zombieland: Double Tap
Movie Marketing Madness: Cafe Society
Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. We rely greatly on certain people to open doors for us to new opportunities and adventures. Many of us are unable to make certain things happen so we turn to family, friends or others to give … Continue reading Movie Marketing Madness: Cafe Society
Movie Marketing Madness: Now You See Me 2
Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. I used to watch all those 1980s David Copperfield specials. I wasn’t a magic geek in training or anything - though I do have a memorable gig as an assistant to a magician when I went … Continue reading Movie Marketing Madness: Now You See Me 2
Movie Marketing Madness: Louder Than Bombs
Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. There are many and various reasons behind why some people escape their families. In fact just using the term “escape” means that they’re likely in a situation that’s at best unpleasant or at worst toxic and … Continue reading Movie Marketing Madness: Louder Than Bombs
