And today on Voce Nation…
Any tactic that works should be used. You can like the current trend in online publishing or loathe it (I fall somewhere in the middle) but these are the current set of an ever-changing set of rules. That’s the thing about the content marketing field, there’s always something new to learn and adjust to. But it’s also the responsibility of those of us tasked with giving counsel to our clients – and ourselves – to make sure that short term bets aren’t made that will make long-term payoffs impossible. So a balance of solid, time-tested SEO and current, play-to-the-Newsfeed tactics should be found. Going all-in on one or the other is often a mistake.
via News Sites See More Traffic from Facebook Than From Google « Voce Communications.
Like this:
Like Loading...