Selling Sonic The Hedgehog

My latest post at The Hollywood Reporter is a recap of the marketing campaign for Sonic The Hedgehog. ...the promo campaign for the film stumbled almost immediately out of the gate, as fans were disappointed in the first looks Paramount offered of the title character. That lead to delays to make changes and a marketing … Continue reading Selling Sonic The Hedgehog

Selling Gemini Man

My latest post at The Hollywood Reporter is a recap of the marketing campaign for Gemini Man. Like 2016’s Billy Lynn's Long Halftime Walk, the marketing of Gemini Man has been dominated by discussions of the technical aspects of how the movie was shot in 3D 4K with a frame rate 120 frames per second. … Continue reading Selling Gemini Man

Selling Bumblebee

My latest movie marketing recap is up at The Hollywood Reporter. After five features with Michael Bay directing big freaking robots and increasingly over-the-top stories, Paramount takes its Transformers franchise in a new direction with this week’s Bumblebee. via Character-Driven 'Bumblebee' Marks New Direction for 'Transformers' Series | Hollywood Reporter

Movie Marketing Madness: Transformers: The Last Knight

[downs entire whiskey sour] Well, the Transformers are back, once more in the hands of director Michael Bay. It’s been 10 years since he first brought the big freaking robots to the big screen, with this being the fifth film in the franchise. Now the Bayhem is unleashed once again in Transformers: The Last Knight, … Continue reading Movie Marketing Madness: Transformers: The Last Knight

Movie Marketing Madness: Baywatch

There was a running joke on “Friends” which had Joey and Chandler enjoying “Baywatch” at its most basic level: The lifeguards running along the beach. Even when they weren’t living in the same apartment, it was appointment television and “always keep them running” was the advice they had for the show. That was a key … Continue reading Movie Marketing Madness: Baywatch

Movie Marketing Madness: Silence

A crisis of - and a search for - faith drives the story in Silence, the new movie from director Martin Scorsese. The movie follows two 17th century Jesuit priests, Rodrigues (Andrew Garfield) and Garppe (Adam Driver) who are told one day that their mentor Ferreira (Liam Neeson) has committed apostasy - that he denied … Continue reading Movie Marketing Madness: Silence

Movie Marketing Madness: Fences

“How has my life turned out?” is the core question in the story of Fences, the new movie directed by and starring Denzel Washington. The movie is based on the stage play of the same name by August Wilson about Troy (Washington), a former Negro League player who now works as a garbage collector in … Continue reading Movie Marketing Madness: Fences

Movie Marketing Madness: Office Christmas Party

The office holiday party is a legendary thing, both for how much fun employees can have and the potential for problems in having that much fun at an office-sponsored open bar. Now that’s coming to life in the outrageous new comedy Office Christmas Party starring Jason Bateman, Jennifer Aniston and T.J. Miller among others. Miller … Continue reading Movie Marketing Madness: Office Christmas Party

Movie Marketing Madness: Allied

Set in war-torn 1942, the new movie Allied is all about who you can trust and for how long. The movie stars Brad Pitt as Max Vatan, a Canadian intelligence officer stationed in North Africa. There he meets Marianne Beauséjour (Marion Cotillard), a French Resistance fighter on a mission that takes him behind enemy lines. … Continue reading Movie Marketing Madness: Allied

Movie Marketing Madness: Arrival

We’re back to alien visitation at theaters with the new release Arrival, the latest movie from director Denis Villeneuve. The movie stars Amy Adams as Dr. Louise Banks, a high-profile linguist who’s recruited by the U.S. military after the arrival of a series of mysterious alien craft around the world. Those visitors have begun trying … Continue reading Movie Marketing Madness: Arrival