My latest post for The Hollywood Reporter is a recap of the marketing campaign Disney has run to date for Frozen II.
To thread the needle of appealing to several distinct age groups, Disney’s campaign has presented the movie as both familiar and new to the audiences that powered Frozen in 2013 to $1.27 billion worldwide. Here’s a look at the marketing campaign.
You can read the whole thing here.
My latest post for The Hollywood Reporter is a recap of the marketing campaign for Charlie’s Angels.
Sony’s second attempt at a big-screen Angels franchise (which is sitting at 59 percent on review aggregator Rotten Tomatoes) is hoping to entice audiences with a campaign that’s heavy on exotic locations, incredible dresses and a strong message of women protecting and supporting other women.
You can read the whole thing here.
My latest post at The Hollywood Reporter is a recap of the marketing campaign for Doctor Sleep.
Warner Bros.’ marketing and promotions campaign has used connections to the original to make sure audiences understand this is a sequel, but that’s come at the expense of explaining this movie’s characters and story. Below is a closer look at the rollout:
You can read the whole thing here.
