Selling Gemini Man

My latest post at The Hollywood Reporter is a recap of the marketing campaign for Gemini Man. Like 2016’s Billy Lynn's Long Halftime Walk, the marketing of Gemini Man has been dominated by discussions of the technical aspects of how the movie was shot in 3D 4K with a frame rate 120 frames per second. … Continue reading Selling Gemini Man

Movie Marketing Madness: The Confirmation

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Relationships between fathers and sons are difficult enough as it is without throwing other complicating factors like divorce (or separation), distance and more into the mix. There’s a lot that can go wrong here and fathers, … Continue reading Movie Marketing Madness: The Confirmation

Closer – Marketing Recap

You can read my full recap of the marketing for Closer at Film Threat. The central theme presented in all the marketing materials for this new Mike Nichols movie is one of love, lust, intimacy and the quest for understanding as well as the consequences that result from each goal.