View From the Rental Counter

View from the Rental Counter: 11/30/04

Mainstream Daredevil: SE MPAA: PG-13 (action & violence and some sexual material) Budget: $75M Gross: $102.5M DVD Formats: Widescreen Market: This director's cut is sure to appeal to the segment of the audience who were, let's just say, under whelmed by the big-screen adaptation of ol' hornhead. This one features 30 additional minutes of movie [...]

Movie Marketing, Quick Takes

Quick Takes: 11/24/04

Bewitched Two teaser materials have popped up from Sony for this Nicole Kidman/Will Ferrell remake: A website and poster, both utilizing the same image. Fantastic Four SuperHeroHype has gotten a copy of the first picture of Dr. Doom in armor. This looks every bit as corny as I expect superhero movies to be and, so, [...]

Movie Marketing Madness

Movie Marketing Madness: Alexander

“Sandals and swords epic”. That’s the catch-phrase adopted by hundreds of entertainment writers across the spectrum. Somebody used it when describing Gladiator (overdone, overacted, underdeveloped), someone else read that, cribbed its usage, then two people cribbed it from that writer, and then two.. you get the point. It’s a lazy journalistic meme that was last [...]

View From the Rental Counter

View from the Rental Counter: 11/22/04

Mainstream Harry Potter and the Prisoner of Azkaban (2004) MPAA: PG Budget: $130M Gross: $250M (just shy) DVD Formats: 2 Disc set (Widescreen or Full Screen formats) Market: The same friggin' mix of preteens and baby boomers who feel reading the books and seeing the subsequent movies helps them hold on to their youth. This [...]

Movie Marketing Madness

Movie Marketing Madness: Christmas with the Kranks

In 2001 John Grisham took a break from the legal potboilers he had become famous for - first with the novel “A Painted House” and then with what could probably be called a novella in “Skipping Christmas”. “Skipping” was the story of a man who decides to opt out of the shiny and glossy trappings [...]

Movie Marketing

Weekly Wrap-up 11/19/04

  Hitchhiker's Guide to the Galaxy Yahoo! Movies has posted the teaser trailer. Am I the only one worried by the distinct lack of tongue-in-cheekness to this? Batman Begins EA Games has announced they will be producing a tie-in video game for the upcoming movie. There will reportedly be a new trailer attached to Ocean's [...]

Movie Marketing

Revenge of the Sith teaser poster

I'll kick this off with the latest (and reportedly last) entry into my favorite film cycle of all time, Star Wars. To date two materials have been released to the general public for Episode III - Revenge of the Sith: the teaser poster and a trailer. The poster works for me, but not as a [...]

Movie Marketing Madness

Movie Marketing Madness: Bridget Jones – The Edge of Reason

Despite a few roles in some moderately notable movies, Renee Zellweger arguably arrived in full force as the woman who “completed” Tom Cruise’s Jerry Maguire. Since then she has consistently made movies that show her trying to tread the same path as Meg Ryan before her by alternating quirky romance and comedies with prestige projects [...]

Movie Marketing Madness

Movie Marketing Madness: The Incredibles

In this space I have, albeit grudgingly, reviewed the campaigns for the latest two animation offerings from Dreamworks, a studio which, given its credentials, should be producing high quality entertainment for the whole family. Instead it has given us both Shrek movies and Shark Tale. Someone in that office needs to review their mission statement. [...]