Movie Marketing, Online

Rent blog

First off, let me just say that I am very much looking forward to Rent in a few weeks. I saw the play when it was first here in Chicago and loved it. I listen to the soundtrack every now and again and I'll definitely be there when the movie opens. Anyway, every once in… Continue reading Rent blog

Movie Marketing

Libertine trailer and poster

"Johnny Depp in a powdered wig." I'm sure at some point that sentence was uttered during a pitch meeting for The Libertine. I have to say that despite my misgivings toward costume dramas (lately they've been very bad, substituting today's moral climate for an accurate historical presentation) the trailer looks pretty good. The poster -… Continue reading Libertine trailer and poster

Site Blather

Contacting MMM

OK, I thought I would say this one more time: If you are from a studio, an agency working with a studio or someone who does marketing on behalf of a studio or other entertainment outlet, drop me a line at moviemarketingmadness-at-gmail-dot-com. I love hearing from the few people who have contacted me and have… Continue reading Contacting MMM

Movie Marketing

Water trailer

Beautiful with lush scenery and an emotional undercurrent (no pun intended) this trailer for Water actually made me run to Netflix to see if I could find the rest of director Deepa Mehta's "Elemental Trilogy". You really need to watch this trailer, telling the story of a widow who defies tradition in India in the… Continue reading Water trailer

Movie Marketing

I Love Your Work trailer

Part satire, part drama, and looking very much like a David Lynch-type flick, I Love Your Work seems interesting but flawed, at least based on the trailer. With it's ensemble cast and patchwork structure it was hard for me to get my head around the trailer with any sense of understanding. There seems to be… Continue reading I Love Your Work trailer

Movie Marketing

Looking For Comedy In The Muslim World trailer

Until I watched the trailer for Looking for Comedy in the Muslim World I don't think I quite got that Albert Brooks was playing himself. He's contacted by the U.S. government to go to the Middle East to find out what makes the population there laugh as a way to better understand them. That's a… Continue reading Looking For Comedy In The Muslim World trailer

Movie Marketing

Last Holiday trailer

Queen Latifah continues her quest to become the next Sandra Bullock by appearing in The Last Holiday, another middle-brow comedy about a woman who finds herself because of ______. The trailer is so incredibly unremarkable it's ridiculous. Watch it and then see if you can remember anything - I mean anything - about it five… Continue reading Last Holiday trailer

Advertising Marketing PR, Movie Marketing, Out of Home

More on the 50 Cent billboard flap

Last week I mentioned Paramount Pictures was catching some flak for billboards for their upcoming 50 Cent biopic Get Rich or Die Tryin'. An advocatcy group felt the placement of the posters, which show Fiddy with a gun and a microphone, around preschools was inappropriate. Well Paramount has decided to appease the groups and taken… Continue reading More on the 50 Cent billboard flap

Movie Marketing

Final Destination 3 trailer

As funny as I thought the poster for Final Destination 3 was, the trailer is even more so, if only because it takes itself so damn seriously. Another group of young adults (though it looks like Ali Larter came to her senses and got out of the series) is missed by and then stalked by… Continue reading Final Destination 3 trailer

Movie Marketing

Looking For Comedy in the Muslim World poster