Movie Marketing Madness

Movie Marketing Madness: The Politics in Movies Special Edition

Sometimes movies lend themselves very easily to shortcuts when it comes to marketing. Sequels, obviously, play on how much bigger the explosions are, steamier the sex is or funnier the jokes are. Adaptations of existing works mean there is a built in fan base that can be appealed to. You can bet that the 40 [...]

Movie Marketing Madness

Movie Marketing Madness: Ray

There haven’t been many high profile biographical movies that have scored both critical and commercial success. I was a big fan of Richard Attenborough’s Chaplin biopic with Robert Downey Jr. but it bombed with audiences. "Malcolm X" by Spike Lee was, for all it’s pretense, a fairly powerful (if uneven) portrait of the slain civil [...]

Movies on the Brain

Movies on the Brain: The Day After Tomorrow

WATCHED: 10/19/2004 I had reviewed the campaign for this one in my Movie Marketing Madness column at FilmThreat and now get to trash the actual movie. Who says life doesn't have it's perks? 0:00 - There are certain studio logos that will always be associated with specific movies for me. The 20th Century Fox opening [...]

Movie Marketing Madness

Movie Marketing Madness: Sideways

This column has primarily been devoted to reviewing the campaigns of large scale movies. Be it The Day After Tomorrow or Catwoman, these movies have, I felt, put up targets too big and too obvious for me not to chime in with snarky and mean-spirited commentary. I like to think of it as a public [...]

Movie Marketing Madness

Movie Marketing Madness: Taxi

Let me start this off by saying I am extremely disappointed this is not an adaptation of the 1978 – 1983 television series. The mere chance that someone (aside from Jim Carrey) could completely ruin the genius of Andy Kaufman by doing a bad Latka Gravas character seems like a natural choice for a studio [...]