Selling Terminator: Dark Fate

My latest post for The Hollywood Reporter is a recap of the marketing campaign for Terminator: Dark Fate.

Not only does Dark Fate mark the long-awaited return of Hamilton to the Terminator series but also Cameron, who produced this latest installment and is co-credited with the story. Directed by Deadpool’s Tim Miller, the movie currently sports a 68 percent “Fresh” rating on Rotten Tomatoes. In promotional efforts, Hamilton, Davis and Reyes receive the bulk of the marketing campaign’s attention.

You can read the whole thing here.