Selling Terminator: Dark Fate

My latest post for The Hollywood Reporter is a recap of the marketing campaign for Terminator: Dark Fate.

Not only does Dark Fate mark the long-awaited return of Hamilton to the Terminator series but also Cameron, who produced this latest installment and is co-credited with the story. Directed by Deadpool’s Tim Miller, the movie currently sports a 68 percent “Fresh” rating on Rotten Tomatoes. In promotional efforts, Hamilton, Davis and Reyes receive the bulk of the marketing campaign’s attention.

You can read the whole thing here.

By Chris Thilk

Chris Thilk is a freelance writer and content strategist with over 15 years of experience in online strategy and content marketing. He lives in the Chicago suburbs.