Selling Shazam!

The marketing of Shazam! is the subject of my latest column at The Hollywood Reporter. With an opening weekend estimated to bring in between $45…

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My latest post at The Hollywood Reporter is a recap of the marketing for Dumbo. The marketing has touted how grand the scale of the…

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My latest contribution at The Hollywood Reporter is a recap of the marketing campaign for Us. Universal has mounted a campaign that emphasizes the movie’s…

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The Marriage of Colleges and Social Media Influencers Is Bad News

Last week a lot of people’s cages were rattled when it was revealed dozens of the nation’s wealthiest individuals had paid outrageous sums to consultants…

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Whose Voice Is It?

I’ve been working on a writing project for about a year now, opening a new Google Doc in April of last year. In that time…

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Less Of Your Marketing Matters Than You Thought

There’s a standard in the marketing/advertising field that someone has to be exposed to X number of messages about your product or brand before they…

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PWT (Productivity While Traveling)

There’s pressure on many workers to use every moment to increase their productivity. That’s partly because they’re being asked to do more than they can…

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Did…Did People Forget How Podcasts Worked?

The term “Netflix for podcasts” or “YouTube for podcasts” has been thrown around in a number of recent articles about the future of the format.…

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Content Marketing Insights: Developing a Program Framework – Creating a Mission Statement

A content marketing program is more complex than some would have you believe. This is one in a series of posts laying out some best…

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Music As Productivity Help or Hinderance

Walk through an office and you might see some people sitting at the desks working while they have headphones of some kind in or on…

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