After the Campaign

After the Campaign: Anomalisa

Anomalisa is not an easy movie to watch. Well...it is easy to watch but it’s not easy to fully comprehend. That made it a particularly hard movie to sell to all but the most hardcore film festival-type audience. The story follows Michael (voiced by David Thewlis), an expert in customer service training who’s flying to… Continue reading After the Campaign: Anomalisa

Social Media

Paid Tweetdeck Features are Coming Years Late

Reports circulated last week that Twitter is in the process of building a set of enhanced features for Tweetdeck, the "power user" publishing and management tool it bought a few years ago, that would add a paid tier to the free product. Those features include a dashboard offering insights on trending topics as well as… Continue reading Paid Tweetdeck Features are Coming Years Late

Movie Marketing, Picking up the Spare

Picking Up the Spare: Power Rangers, Get Out, Beauty and the Beast

Get Out Robert Marich wrote about the movie's marketing efforts, including how it specifically targeted certain audiences, at Variety. Lots of great stuff in there so be sure to read it. Power Rangers Lionsgate partnered with Thirst Project on a promotion that had the studio donating to clean water efforts around the country every time… Continue reading Picking Up the Spare: Power Rangers, Get Out, Beauty and the Beast

Movie Marketing

MMM Recap: Week of 3/24 New Releases

Life I don’t know what to make of this campaign. It features three pretty big stars but it seems like it’s being given a marketing push more akin to something that’s being burned off in January than a major release with at least two instantly-recognizable actors. Considering Reynolds and Gyllenhaal are at the top of… Continue reading MMM Recap: Week of 3/24 New Releases

Movie Marketing, The Drum

Castrol’s Fate of the Furious Promotion

My latest post at The Drum goes in-depth on a promotion Castrol and Universal worked on to market Fate of the Furious: At the risk of bursting your bubble, you have to know that Vin Diesel, The Rock, Michelle Rodriguez and the rest of the cast of the Fast and the Furious franchise don’t do… Continue reading Castrol’s Fate of the Furious Promotion

Flashback Friday

Flashback MMM: Wait Until Dark

This weekend The Music Box Theater in Chicago is running a couple screenings of the 1967 Audrey Hepburn classic Wait Until Dark. Directed by Terence Young, who also helmed a number of classic Connery Bond movies, the story follows Susy Hendrix (Hepburn), a woman who’s recently been struck blind. Her husband Sam is asked to… Continue reading Flashback MMM: Wait Until Dark

After the Campaign

After the Campaign: Miss You Already

When Miss You Already was being sold to the audience back in November of 2015 the studio seemed to be specifically targeting 30- or 40-something females with a story of lifelong friendship that endures even through the harshest downs life can throw at someone. The reality is a bit different, though. In the movie Drew… Continue reading After the Campaign: Miss You Already

Advertising Marketing PR, Movie Marketing, Movie Marketing Madness, Online, Print, Social Media, Television

Movie Marketing Madness: Wilson

Woody Harrelson stars as the title character in this week’s new release Wilson. The movie is based on the graphic novel of the same name by Daniel Clowes, the writer behind the original Ghost World and other stories. This one follows Wilson, an affable and friendly middle-aged guy who has a tendency to frankly speak… Continue reading Movie Marketing Madness: Wilson

Adweek, Movie Marketing

Selling Your Movie By Referencing Others

My latest Adfreak post looks at how The Boss Baby is just the latest movie to work in a nod to the box-office competition to its own marketing campaign. Oh, and I make a That Thing You Do! joke. Next week, The Boss Baby hits theaters. The latest Dreamworks Animation release features Alec Baldwin voicing… Continue reading Selling Your Movie By Referencing Others

Advertising Marketing PR, Mobile, Movie Marketing, Movie Marketing Madness, Online, Outdoor, Print, Social Media, Television

Movie Marketing Madness: CHiPs

Dax Shepard isn’t the biggest movie star in the world but he does have a loyal following thanks to supporting roles on the big-screen and a long run on TV’s “Parenthood.” Now he’s looking to more fully establish himself at the box-office with CHiPs, a feature adaptation of the classic 70s/80s TV show. Shepard wrote,… Continue reading Movie Marketing Madness: CHiPs