You Don’t Have to Be An Authority

In 2006 I’d already been writing Movie Marketing Madness for two years, first at Film Threat and then on my own blog. It was then…

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Selling How to Train Your Dragon: The Hidden World

My latest post for The Hollywood Reporter is a recap of the marketing campaign for How to Train Your Dragon: The Hidden World. As of…

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The Cubs Go Exclusive

It’s a rough time to be a fan of the Chicago Cubs, which is an odd sentence to write less than three years after the…

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Content Marketing Insights: Developing a Program Framework – General Principles

A content marketing program is more complex than some would have you believe. This is one in a series of posts laying out some best…

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Selling Alita: Battle Angel

My latest contribution to The Hollywood Reporter is a recap of the marketing campaign for Alita: Battle Angel. With a screenplay from James Cameron and…

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Flickr’s Changes Offer Multiple Warnings For the Future

April Glaser offers a number of good thoughts related to the impending changes to the photo-sharing site Flickr, which is about to start forcing people…

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Video Lures More Media Companies

Publishing company Complex has become the latest media outlet to license original programming to a streaming service, in this case both Netflix and Hulu. The…

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Never Sleep Again Thanks to Will Smith’s Genie

Writing about the first appearance of Will Smith as Genie in a new Aladdin TV spot for Adweek was just a form of therapy. When…

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Revisit 90s Web Design With Captain Marvel

I wrote about the Geocities-inspired website Marvel Studios launched for Captain Marvel for The Hollywood Reporter. The story is set in the 1990s, some 20…

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No, Ethics Have Been Around For A While Now

Of all the various issues raised by the dueling documentaries - one on Hulu, one on Netflix - recounting the events of Fyre Festival, one…

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