Denzel Washington plays Troy Maxson and Viola Davis plays Rose Maxson in Fences from Paramount Pictures. Directed by Denzel Washington from a screenplay by August Wilson.
Movie Marketing, The Drum

Categorizing 2017’s Oscar Best Picture Nominees

With the Academy Awards this Sunday, my latest post on The Drum puts the nine Best Picture nominees into three thematic categories to provide a better look at what kind of stories are resonating with voters: Will La La Land dominate? Will #oscarssowhite become a thing of the past with big wins for movies like [...]

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Flashback Friday

Flashback MMM: Guess Who’s Coming to Dinner

There are a few reasons why Guess Who’s Coming To Dinner is the perfect movie to revisit this Flashback Friday. For one, the movie has just turned 50 and just received a new anniversary Blu-ray release. Star Sidney Poitier also just turned 90 (meaning he was already 40 when the movie was released, which wow). [...]

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After the Campaign

After the Campaign: 13 Hours

The marketing campaign for 13 Hours sold the movie based on the apparent allure of grimy, sweaty professional soldiers carrying around guns and achieving the impossible. The movie, I found, delivers on that promise but has a depth that was unexpected. The story is set in 2012 Benghazi, Libya. Yes, that Benghazi. The focus is [...]

Melanie Lynskey and Elijah Wood appear in I Don't Feel at Home in This World Anymore by Macon Blair, an official selection of the U.S. Dramatic Competition at the 2017 Sundance Film Festival. © 2016 Sundance Institute | photo by Allyson Riggs.
Advertising Marketing PR, Movie Marketing, Movie Marketing Madness, Online, Print

Movie Marketing Madness: I Don’t Feel At Home in This World Anymore

Ruth (Melanie Lynskey) is depressed in the new movie I Don’t Feel At Home In This World Anymore. She doesn’t seem to be going anywhere in her life and sees everyone around her acting like complete self-centered jerks. One day she snaps after her home is burglarized and her grandmother’s silver is stolen along with [...]

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Advertising Marketing PR, Movie Marketing, Movie Marketing Madness, Online, Outdoor, Print, Social Media, Television

Movie Marketing Madness: Get Out

Jordan Peele, one half of the iconic comedy team Key & Peele, makes his directorial feature debut with this week’s Get Out, a movie that’s billing itself as a socially conscious thriller. Daniel Kaluuya stars as Chris, a guy who’s getting ready to go for a weekend away with his girlfriend Rose (Allison Williams) to [...]

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Movie Marketing, Online, Picking up the Spare, Print

Picking Up the Spare: Lion, A Cure For Wellness

Lion An ad for the movie was taken out in the Los Angeles Times that denounced (gag) Pres. Trump's travel and visitation ban, making it clear that the production of the movie might not have taken place had the order been in place then. It's a decent political statement that also doubles as Oscar-timed promotion [...]

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Movie Marketing

MMM Recap: Week of 2/17/17 New Releases

A Cure For Wellness What strikes me about the campaign is that there’s precious little attention paid to the story itself. There’s no synopsis on the website, there’s no copy or other hints on the posters and even the full trailer doesn’t go too in-depth on what exactly is going on. Instead the focus is [...]

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Advertising Marketing PR, Movie Marketing, Movie Marketing Madness, Online, Outdoor, Print, Social Media, Television

Movie Marketing Madness: The Great Wall

Matt Damon stars in the new movie The Great Wall as William, a European mercenary traveling through early 11th century China when he and his group are attacked by some kind of monster, an attack only he and one other survive. They soon find themselves taken prisoner inside China’s Great Wall, which is controlled by [...]

A Brief Digression

Keys, Change and the Sound of Waiting

I’ve mentioned before that I spent a good chunk of my childhood at my maternal grandparent’s house. When both my parents were working my younger brother and I would go there for most of the day during the summer as well as afternoons after school until our folks were done with work. During the summer [...]

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Advertising Marketing PR, Adweek, Movie Marketing, Online

The Cure Involves Fake News

I went a bit more in-depth on Fox's "fake news" viral efforts for A Cure For Wellness in my latest Adweek post: Discussion of “fake news” is a huge deal these days. After being a pervasive media narrative during the election cycle, Facebook and other platforms are making efforts to stop the spread of inaccurate [...]