Selling Blinded By The Light

My latest marketing recap at The Hollywood Reporter covers the campaign for the Springsteen-inspired Blinded By The Light. The marketing for the movie — named after an early Springsteen song — has taken full advantage of The Boss’s position as the story’s inciting incident to create a campaign celebrating the freedom of inspiration. You can … Continue reading Selling Blinded By The Light

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Three Years

The end of June 2019 marked three years since I was let go from Voce Communications and embarked on a path with no clear direction other than to make it all somehow work. That anniversary was one I intended to let pass without mention until I read this post, most of which I could have … Continue reading Three Years

Selling The Art of Racing in The Rain

My latest post at The Hollywood Reporter is a recap of the marketing for The Art of Racing in The Rain. Disney’s campaign for the movie, which it inherited from Fox 2000, has used all the conventions common on talking dog movies to sell a feel good alternative in a period between super hero adventures … Continue reading Selling The Art of Racing in The Rain

Selling Hobbs and Shaw

My latest post for The Hollywood Reporter is a recap of the marketing campaign for The Fast and Furious Presents: Hobbs and Shaw. The $65 million opening weekend estimated by early tracking would be the lowest for the franchise since 2009’s Fast and Furious, but with the caveat that this is a spinoff entry in … Continue reading Selling Hobbs and Shaw

Selling Once Upon A Time…In Hollywood

My latest post for The Hollywood Reporter is a recap of the marketing campaign for Quentin Tarantino’s latest opus, Once Upon A Time...In Hollywood. The star-powered promotional campaign recreates an industry era where foundational shifts were underway as major events like the Manson Family murders were leading to a loss of innocence. This mix of … Continue reading Selling Once Upon A Time…In Hollywood

Selling The Lion King

My latest post for The Hollywood Reporter is a recap of the marketing campaign for The Lion King, one that was aided by the fact I was able to interview Disney’s President of Marketing to get background information on the effort. A strategically timed "pulsed" campaign by the studio aligned its promotional beats with big … Continue reading Selling The Lion King

Selling Stuber

My latest column at The Hollywood Reporter recaps the marketing campaign for the buddy comedy Stuber. The studio has run a campaign that counts on both Bautista and Nanjiani being popular, attention-grabbing stars and that audiences are ready for a return of the buddy comedy genre that was so popular in the 80s. Tracking estimates … Continue reading Selling Stuber

Selling Spider-Man: Far From Home

My latest marketing recap column at The Hollywood Reporter covers the campaign for Spider-Man: Far From Home. Sony and Marvel Studios are pushing Spider-Man: Far From Home as essential viewing for the post-Avengers: Endgame storyline. The movie arrives with tracking estimates predicting a $150 million opening weekend and a 90 percent "Fresh" rating on Rotten … Continue reading Selling Spider-Man: Far From Home

2019’s Most Interesting Movie Campaigns

My latest post for Adweek is a recap of the movie campaigns from the first half of 2019 I felt were most interesting or compelling, not necessarily the ones that supported the year’s most successful movies. The following list is presented in no particular order other than that in which they caught my eye while … Continue reading 2019’s Most Interesting Movie Campaigns

Selling Yesterday

My latest post for The Hollywood Reporter is a recap of the marketing campaign for Yesterday, the Beatles tribute movie from director Danny Boyle. Working Title/Universal have run a campaign that’s heavy on the songs moviegoers have heard all their lives while also focusing on the drama caused by incredible success. And the studio decided … Continue reading Selling Yesterday