Writing Prompts, Fiction

Daily Post – Detonate (Fiction)

(NOTE: Based on today's The Daily Post writing prompt) The package was one that looked, if this were a movie, like one that would detonate at any moment. Rich knew it was innocuous. There was no reason why it should be dangerous in any way. Still, as it sat there on his front step he… Continue reading Daily Post – Detonate (Fiction)

Advertising Marketing PR

Advertisers Can’t Avoid Politics, Just Need to Ride it Out

PRWeek reports on the findings of a new study that seem to tell marketers to stay away from politics in their message crafting. According to the study, 58% of consumers say they dislike brands getting political with their ads another marketing efforts. The same study says that brands are more willing to speak out on… Continue reading Advertisers Can’t Avoid Politics, Just Need to Ride it Out

Movie Marketing

MMM Recap: Baywatch, Pirates of the Caribbean, War Machine

Baywatch There’s some good stuff here. The trailers are fairly funny and sell a movie that is just the sort of action comedy that audiences seem to be looking for in recent years. The plot isn’t super-important and is used sparingly, just as an occasional hook to explain why Johnson and Efron are dressing in… Continue reading MMM Recap: Baywatch, Pirates of the Caribbean, War Machine

Flashback Friday, Movie Marketing

Flashback MMM: Star Wars

I wasn’t planning to write about Star Wars this week. There was another movie I had in mind to jump back and take a look back at the movie for and I had an angle in mind and everything. But over the last week I’ve seen so much celebration of this being the 40th anniversary… Continue reading Flashback MMM: Star Wars

Advertising Marketing PR, Movie Marketing, Movie Marketing Madness, Online, Print

Movie Marketing Madness: War Machine

Political satire comes to Netflix with this week’s new release War Machine. Brad Pitt stars as Gen. Glen McMahon, a thinly-veiled version of the real-life Gen. Stanley McChrystal. McMahon is the latest in a series of generals tasked with managing the seemingly never-ending war in Afghanistan, sent there to win the conflict and protect those… Continue reading Movie Marketing Madness: War Machine

Employment Journey

Can Success Simply Be Seeing Your Ideas Still In Use?

There have been many moments in the last year that I haven’t exactly felt like a success. It’s hard for me to do any sort of self-examination lately and think “Yeah, this is going great and I’m at the top of my game.” That’s not to say that I’m not generally positive about how things… Continue reading Can Success Simply Be Seeing Your Ideas Still In Use?

Movie Marketing Madness

Movie Marketing Madness: Dead Men Tell No Tales

Jack Sparrow, as played by Johnny Depp, is back in Pirates of the Caribbean: Dead Men Tell No Tales, the latest entry in the Pirates of the Caribbean franchise. In the movie Sparrow is being hunted by Captain Salazar, a ghostly remnant of a long-dead naval officer who was killed in a fight with a… Continue reading Movie Marketing Madness: Dead Men Tell No Tales

Advertising Marketing PR, Movie Marketing, Movie Marketing Madness, Online, Outdoor, Print, Social Media, Television

Movie Marketing Madness: Baywatch

There was a running joke on “Friends” which had Joey and Chandler enjoying “Baywatch” at its most basic level: The lifeguards running along the beach. Even when they weren’t living in the same apartment, it was appointment television and “always keep them running” was the advice they had for the show. That was a key… Continue reading Movie Marketing Madness: Baywatch

Movie Marketing

Picking Up the Spare: Snatched, Logan, Alien: Covenant, King Arthur

Alien: Covenant I totally missed this "Rick and Morty" short that was created to promote the movie. It's great. Snatched Jenni Spinner (a freelancer I've worked with) alerted me to this story about a "Thank You!" message that appeared before the movie, patting audiences on the back for actually coming to see the movie in… Continue reading Picking Up the Spare: Snatched, Logan, Alien: Covenant, King Arthur

Movie Marketing

MMM Recap: Alien Covenant, Wakefield, Everything Everything

Wakefield It’s not specifically marketing related, but the premise of the movie is still bothering me. What we’re being sold here is a story of a man who capriciously abandons his family. That’s terrible and it’s only because the family is well off and everyone is white that this is presented as “nervous breakdown” and… Continue reading MMM Recap: Alien Covenant, Wakefield, Everything Everything