Advertising Marketing PR, Movie Marketing, Movie Marketing Madness, Online, Print, Social Media, Television

Movie Marketing Madness: Life

We’re heading back to space with this week’s new release Life. The movie, starring Rebecca Ferguson, Jake Gyllenhaal, Ryan Reynolds and others, follows a crew of six astronauts aboard the International Space Station. That crew has a very specific mission: Retrieve a probe that’s on a return mission from Mars with the first sample of… Continue reading Movie Marketing Madness: Life

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Movie Marketing Madness: T2 Trainspotting

Mark, Sick Boy, Spud and the rest of the crew from the 1996 original are back in T2 Trainspotting. The new movie, appropriately, picks up 20 years after the events of the first, which ended as Mark absconded with the entirety of the money the crew had gotten as the result of a drug deal… Continue reading Movie Marketing Madness: T2 Trainspotting

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Movie Marketing Madness: Underworld: Blood Wars

Kate Beckinsale is back as Selene the death dealer in Underworld: Blood Wars, the fifth installment in the Underworld franchise that began all the way back in 2003. It’s been four years since the last movie and while it’s hard to say that the general populace has been clamoring for more, the movies have generally… Continue reading Movie Marketing Madness: Underworld: Blood Wars

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Movie Marketing Madness: Passengers

Space travel and exploration has long captivated audiences, including recent movies such as Interstellar, Gravity and more. The latest to attempt to capture the imagination of the moviegoing public is Passengers, starring Chris Pratt and Jennifer Lawrence. The two play Jim Preston and Aurora Dunn, just a couple of the thousands of occupants of Starship… Continue reading Movie Marketing Madness: Passengers

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Movie Marketing Madness: Billy Lynn’s Long Halftime Walk

Based on a true story, Billy Lynn’s Long Halftime Walk seems to be coming along at just the right time in society. The story follows Lynn (Joe Alwyn) through the present day as he’s recruited to be part of a patriotic halftime show during a Thanksgiving NFL game. We also see flashbacks to his time… Continue reading Movie Marketing Madness: Billy Lynn’s Long Halftime Walk

Flashback Friday, Movie Marketing

Flashback MMM: Taxi Driver

Martin Scorsese’s gritty, groundbreaking movie Taxi Driver is returning to theaters this weekend, with special Fathom Events-hosted screenings marking the 40th anniversary since its release, joining a new Blu-ray restoration being released in a few weeks. So it's a good time, I think, to take a look at the movie's campaign. But this time instead… Continue reading Flashback MMM: Taxi Driver

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Movie Marketing Madness: The Magnificent Seven

When Emma Cullen (Haley Bennett) sees her husband gunned down in front of her she sets out to get her share of revenge for the slaying. So she and the rest of her town that's being terrorized turn to a bounty hunter named Chisolm (Denzel Washington) to break the grip of violence. That's what sets… Continue reading Movie Marketing Madness: The Magnificent Seven

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Movie Marketing Madness: Ghostbusters

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. There’s this notion - I think it first really came up in 1999 when the Star Wars Prequels were released - that something new that’s an extension of what you loved as a child can ruin… Continue reading Movie Marketing Madness: Ghostbusters

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Movie Marketing Madness: The Shallows

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Safety and security are often illusory things. We can feel safe in our homes or in our cars, but any number of outside forces can act upon them at a moment’s notice, giving us little to… Continue reading Movie Marketing Madness: The Shallows

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Movie Marketing Madness: Angry Birds

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Timing, in movies as in most other parts of life, is everything. You want to strike at the best possible moment for the market and take advantage of whatever kind of zeitgeist or other cultural moment… Continue reading Movie Marketing Madness: Angry Birds