Advertising Marketing PR, Movie Marketing, Movie Marketing Madness, Online, Print, Social Media, Television

Movie Marketing Madness: Underworld: Blood Wars

Kate Beckinsale is back as Selene the death dealer in Underworld: Blood Wars, the fifth installment in the Underworld franchise that began all the way back in 2003. It’s been four years since the last movie and while it’s hard to say that the general populace has been clamoring for more, the movies have generally [...]

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Movie Marketing Madness: Passengers

Space travel and exploration has long captivated audiences, including recent movies such as Interstellar, Gravity and more. The latest to attempt to capture the imagination of the moviegoing public is Passengers, starring Chris Pratt and Jennifer Lawrence. The two play Jim Preston and Aurora Dunn, just a couple of the thousands of occupants of Starship [...]

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Movie Marketing Madness: Billy Lynn’s Long Halftime Walk

Based on a true story, Billy Lynn’s Long Halftime Walk seems to be coming along at just the right time in society. The story follows Lynn (Joe Alwyn) through the present day as he’s recruited to be part of a patriotic halftime show during a Thanksgiving NFL game. We also see flashbacks to his time [...]

Flashback Friday, Movie Marketing

Flashback MMM: Taxi Driver

Martin Scorsese’s gritty, groundbreaking movie Taxi Driver is returning to theaters this weekend, with special Fathom Events-hosted screenings marking the 40th anniversary since its release, joining a new Blu-ray restoration being released in a few weeks. So it's a good time, I think, to take a look at the movie's campaign. But this time instead [...]

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Advertising Marketing PR, Movie Marketing, Movie Marketing Madness, Online, Outdoor, Social Media, Television

Movie Marketing Madness: The Magnificent Seven

When Emma Cullen (Haley Bennett) sees her husband gunned down in front of her she sets out to get her share of revenge for the slaying. So she and the rest of her town that's being terrorized turn to a bounty hunter named Chisolm (Denzel Washington) to break the grip of violence. That's what sets [...]

Ghostbusters-2016
Advertising Marketing PR, Mobile, Movie Marketing, Movie Marketing Madness, Online, Outdoor, Print, Social Media, Television

Movie Marketing Madness: Ghostbusters

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. There’s this notion - I think it first really came up in 1999 when the Star Wars Prequels were released - that something new that’s an extension of what you loved as a child can ruin [...]

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Advertising Marketing PR, Mobile, Movie Marketing, Movie Marketing Madness, Online, Print, Social Media, Television

Movie Marketing Madness: The Shallows

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Safety and security are often illusory things. We can feel safe in our homes or in our cars, but any number of outside forces can act upon them at a moment’s notice, giving us little to [...]

angrybirdsmovie
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Movie Marketing Madness: Angry Birds

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Timing, in movies as in most other parts of life, is everything. You want to strike at the best possible moment for the market and take advantage of whatever kind of zeitgeist or other cultural moment [...]

money monster pic 2
Advertising Marketing PR, Movie Marketing, Movie Marketing Madness, Online, Print, Social Media, Television

Movie Marketing Madness: Money Monster

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. What do you do when you get angry? Some of us push that rage deep down and let it fester until it comes out as an indiscriminate explosion or where it slowly fades as we calm [...]

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Advertising Marketing PR, Movie Marketing, Movie Marketing Madness, Online, Outdoor, Print, Social Media, Television

Movie Marketing Madness: The Brothers Grimsby

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Sacha Baron Cohen is an acquired taste, to be sure. The comedian is so out there, so in-your-face that it’s easy to see him as a bit abrasive, if not outright offensive. We’re not talking Andrew [...]