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Rearview mirror business plans

So much going on in the media world that seems to be based on a combination of feelings that innovation is bad and that people are in the delivery business and not the content-creation business. First up there is, of course, Hollywood. If you remember back to the Christmas of 1989 you’ll remember a seismic … Continue reading

Cross-platform measurement

Online streaming of prime-time programming won’t really make its case at the big conference table for full commitment of either title selection or ad dollars until there’s a system in place to measure how a show performs on TV, on mobile devices or on computers (either streaming or downloads) until there’s a cross-platform measurement system … Continue reading

Disney teases Keychest

I’ve long held that the consumer home entertainment marketplace inevitably will wind up in a place that allows people to buy what amounts to a license for a movie, album or other content. That license would allow them to access what they’ve paid for at home, on the road, on their mobile devices or anywhere … Continue reading

Movie Marketing Madness: (Untitled)

It goes without saying that the “serious” art world is and always has been one filled with healthy amounts of pretension. People take themselves seriously because they feel that what they’re creating is unique and important and expresses something that is by turns extremely personal and extremely universal to the world. That serious, serious mindset, … Continue reading

What’s next?

Of course it’s inevitable that Facebook, Twitter and any other social/status network we’re using now will be seen as archaic – or at least no longer hip – five years from now (Washington Post, 10/19/09). That’s why it’s important to 1) Always be tuned in to what the audience for your specific product or project … Continue reading

A plethora of formats

Would you say I have a plethora of distribution formats? Oh yes, you have a plethora. A piece by Susanne Ault in Variety (9/16/09) serves as kind of a counter-point to a previous one by Scott Kirsner in terms of surveying the distribution landscape. Where Scott’s focused on the options available to independent filmmakers, Ault’s … Continue reading

Outreach

The tactics on display here are just awful. It’s not a failure of outreach or anything as easy to write-off as that – it’s a failure of understanding. They just don’t understand what is ethical and what isn’t. As I’ve said before, online outreach is – or at least should be – no different from … Continue reading

Me? The “voice of reason”?

I have a long-standing No Twilight policy here on MMM but I couldn’t pass up the opportunity to talk on the phone with E! Online writer Joal Ryan when she asked me for some thoughts about New Moon. Specifically she was asking why it was so easy to move the soundtrack’s release date up but … Continue reading

Quick Takes: 10/15/09

Universal marketing executive Doug Neil is interviewed by Nick Mendoza at PBS Mediashift on some of the studio’s recent online marketing efforts, from Fast and Furious to Funny People to Bruno. It’s an interesting, if short, interview that took place after Neil’s appearance on a panel of digital entertainment marketers that was held recently. Theater … Continue reading

Me? The “voice of reason”?

I have a long-standing No Twilight policy here on MMM but I couldn’t pass up the opportunity to talk on the phone with E! Online writer Joal Ryan when she asked me for some thoughts about New Moon. Specifically she was asking why it was so easy to move the soundtrack’s release date up but … Continue reading

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