My latest post for The Hollywood Reporter is a recap of the marketing campaign for Zombieland: Double Tap. Sony’s marketing campaign for the film has leaned into the points that connected with audiences a decade ago while also offering more than a little self-aware humor to connect with those looking for a good laugh with … Continue reading Selling Zombieland: Double Tap
Movie Marketing Madness: La La Land
Hollywood loves stories about Los Angeles. There are countless movies about the city and the entertainment industry that always wind up being big hits with the those in the business and critics. Joining that list this week is La La Land, the new movie from writer/director Damien Chazelle (Whiplash) and starring the ridiculously good-looking pair … Continue reading Movie Marketing Madness: La La Land
