Selling Zombieland: Double Tap

My latest post for The Hollywood Reporter is a recap of the marketing campaign for Zombieland: Double Tap. Sony’s marketing campaign for the film has leaned into the points that connected with audiences a decade ago while also offering more than a little self-aware humor to connect with those looking for a good laugh with…… Continue reading Selling Zombieland: Double Tap

Movie Marketing Madness: The Beguiled

Sophia Coppola returns to the director’s chair with this week’s The Beguiled. A remake of the 1971 film starring Clint Eastwood and Geraldine Page, this one features Nicole Kidman as Martha Farnsworth, the headmistress of a school for girls in Civil War-era Virginia. One day one of her students comes across a Union soldier named…… Continue reading Movie Marketing Madness: The Beguiled

Movie Marketing Madness: The Neon Demon

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. There’s always something sinister lurking under the surface. That’s made abundantly true over and over again throughout life in experience after experience. Yes, some people are absolutely noble and genuinely want to help, but many others…… Continue reading Movie Marketing Madness: The Neon Demon