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Movie Marketing

This category contains 1515 posts

Movie Marketing Madness: Jason Bourne

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Sequels, remakes, sidequels and reboots are beginning to lap each other. Hollywood is basically throwing everything against the wall as it alternatively tries to keep successful franchises going with the original stars, introduce new blood to … Continue reading

Movie Marketing Madness: Bad Moms

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Every generation of parents thinks they have it harder than those that have come before. We, whoever we are, have more challenges and difficulties to overcome than previous generations when it comes to raising our kids … Continue reading

Movie Marketing Madness: Equity

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Tech and finance are two industries that, rightly or wrongly, are seen as being male-dominated in the worst possible ways. The technology sector is rife with examples of the “bro” culture that puts a premium on … Continue reading

Picking Up The Spare: Star Trek Beyond, Ghostbusters

Star Trek Beyond Paramount and Atom Tickets are running a co-branded campaign offering first-time users a free ticket to the movie to raise awareness of the app, which encourages group moviegoing coordination. Select theaters are offering exclusive posters through a partnership with Gallery 1988. The movie’s San Diego Comic-Con premiere gave it a big lift … Continue reading

After the Campaign: 10 Cloverfield Lane

10 Cloverfield Lane signals what the audience can expect early on. Michelle (Mary Elizabeth Winstead) has left the apartment she apparently shares with her finance after they’ve had a fight and is driving away, all of her important possessions in the car with her. While driving down the highway after dark she’s sideswiped by a … Continue reading

Movie Marketing Madness: Don’t Think Twice

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. “Improv” is a word that gets thrown around a lot in the entertainment media, largely by people who aren’t clear what it actually is. So you hear journalists ask actors all the time how much improv … Continue reading

Movie Marketing Madness: Star Trek Beyond

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. It’s a legitimate milestone for an entertainment franchise to hit 50 years of more or less uninterrupted cultural relevance. The James Bond series hit that mark and now we have Star Trek joining the hallowed halls … Continue reading

Movie Marketing Madness: Absolutely Fabulous

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Back in the day, a huge number of people in the U.S. only became aware of, much less fans of, Monty Python when it began being aired on PBS. It’s reputation preceded it and the troupe’s … Continue reading

Picking Up the Spare: Keanu, Warcraft, Ghostbusters

Keanu Seems the movie’s director was none-too-happy with the focus on cute kittens in the marketing for the movie, taking to Twitter to voice his displeasure and say the campaign for home video would not take that approach. Warcraft Universal is in a bit of trouble after it seems the studio used Twilio to send … Continue reading

After the Campaign: The Iron Lady

I wrote about the campaign for The Iron Lady over four years ago and, it seems, didn’t come to any great conclusions about how the marketing worked other than to say it seemed like Weinstein Co. wasn’t making a big press push. It must have been a rough week since not offering a definitive opinion … Continue reading

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