Advertising Marketing PR, Movie Marketing, Movie Marketing Madness, Online, Outdoor, Print, Social Media, Television

Movie Marketing Madness: Baywatch

There was a running joke on “Friends” which had Joey and Chandler enjoying “Baywatch” at its most basic level: The lifeguards running along the beach. Even when they weren’t living in the same apartment, it was appointment television and “always keep them running” was the advice they had for the show. That was a key… Continue reading Movie Marketing Madness: Baywatch

Movie Marketing

Picking Up the Spare: Snatched, Logan, Alien: Covenant, King Arthur

Alien: Covenant I totally missed this "Rick and Morty" short that was created to promote the movie. It's great. Snatched Jenni Spinner (a freelancer I've worked with) alerted me to this story about a "Thank You!" message that appeared before the movie, patting audiences on the back for actually coming to see the movie in… Continue reading Picking Up the Spare: Snatched, Logan, Alien: Covenant, King Arthur

Movie Marketing

MMM Recap: Alien Covenant, Wakefield, Everything Everything

Wakefield It’s not specifically marketing related, but the premise of the movie is still bothering me. What we’re being sold here is a story of a man who capriciously abandons his family. That’s terrible and it’s only because the family is well off and everyone is white that this is presented as “nervous breakdown” and… Continue reading MMM Recap: Alien Covenant, Wakefield, Everything Everything

Adweek, Movie Marketing

Wonder Woman’s Marketing Conundrum

My latest post at Adfreak uses the recent controversy about how much Warner Bros. is - or isn't - putting forth a full effort for the upcoming Wonder Woman feature or if it was hedging bets and holding back because it might not appeal that strongly to the male audience. Intrigued by how the Wonder… Continue reading Wonder Woman’s Marketing Conundrum

Advertising Marketing PR, Mobile, Movie Marketing, Movie Marketing Madness, Outdoor, Social Media, Television

Movie Marketing Madness: Alien: Covenant

A couple years ago Prometheus sought to resurrect the world of Alien but did so by serving as a prequel to the story we’ve known so well for the last 40 or so years. It also took a very different approach to the story, seeking to document humanity’s first contact with the deadly Xenomorphs, but… Continue reading Movie Marketing Madness: Alien: Covenant

Advertising Marketing PR, Mobile, Movie Marketing, Movie Marketing Madness, Online, Radio, Social Media, Television

Movie Marketing Madness: Everything, Everything

Maddy Whittier (Amandla Stenberg) is seriously ill in the new young adult tearjerker Everything, Everything. Her immune system is so compromised she can’t go outside but must remain indoors in a controlled and disease-free environment lest she is exposed to something her body can’t handle. Turns out that list includes Olly Bright (Nick Robinson), a… Continue reading Movie Marketing Madness: Everything, Everything

Advertising Marketing PR, Movie Marketing, Movie Marketing Madness, Online

Movie Marketing Madness: Wakefield

Howard Wakefield (Bryan Cranston) has a nice life as we meet him in the new movie Wakefield. He’s married to a lovely woman Diana (Jennifer Garner) and has two wonderful daughters. He commutes from the suburbs into the city to a job he’s successful at. One day he snaps, though, and has had it with… Continue reading Movie Marketing Madness: Wakefield

Movie Marketing

MMM Recap: King Arthur, Snatched, Paris Can Wait

King Arthur: Legend of the Sword Instead the focus seems to be mostly on Law and his scenery-chewing bad guy. The campaign wants to sell this as a big action movie with a wounded, reluctant hero at its core, but the stakes are never clear here. The trailers for Gods of Egypt made that story… Continue reading MMM Recap: King Arthur, Snatched, Paris Can Wait

Movie Marketing, The Drum

Selling King Arthur Over the Years

My latest post at The Drum takes this week's new release of King Arthur: Legend of the Sword and uses it as an opportunity to revisit the trailers for previous versions of the Arthur legend, from the realistic and gritty to the outright silly. That the movie takes such liberties with the basic legend of… Continue reading Selling King Arthur Over the Years

Flashback Friday, Movie Marketing

Flashback MMM: The Player

This year has brought with a lot of talk about the 25th anniversary of Wayne’s World, the Mike Myers/Dana Carvey comedy classic that brought already well-known “SNL” characters to the big screen. It’s aso been a time to celebrate a quarter century since writer/director Quentin Tarantino announced his presence as a major new filmmaker when… Continue reading Flashback MMM: The Player