Movie Marketing Madness – Miss Peregrine’s Home for Peculiar Children

Jacob is just discovering he’s not like other teenagers, notably that he has unusual powers and abilities. As he uncovers more and more about his past and his skills he comes to find Miss Peregrine’s Home for Peculiar Children, a special refuge and home for people like him. He comes to find out there are … Continue reading Movie Marketing Madness – Miss Peregrine’s Home for Peculiar Children

After the Campaign: The Angry Birds Movie

The story of The Angry Birds Movie really wants you to think it's sweet and sentimental. It's dressed up in the trappings of the kind of story that's supposed to be emotional and teach everyone a little something about accepting people for who they are since you never know where help will come from. Despite … Continue reading After the Campaign: The Angry Birds Movie

Movie Marketing Madness: Deepwater Horizon

The last 40 years have seen an untold number of man-made ecological disasters of all sizes and impacts. One of the biggest of the last several years is when an oil rig in the Gulf of Mexico suffered a major disaster and spilled billions of gallons of oil into the sea, a story that’s now … Continue reading Movie Marketing Madness: Deepwater Horizon

Movie Marketing Madness: My Blind Brother

(Note: Yes, this came out last week. But I’d already written most of it and messed up my ed cal and so I’m publishing it anyway because my house, my rules. Sincerely --The Management) Bill (Nick Kroll) has done a lot for his brother Robbie (Adam Scott) to help him feel like he can accomplish … Continue reading Movie Marketing Madness: My Blind Brother

MMM Recap: 9/23/16 New Releases

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The Dressmaker What is here, though, is alright. The trailer is, as I stated above, a bit tonally choppy but overall it tells the audience this is a feminist story about taking back your name and not being shamed or bullied over something that happened years ago, all of which is good. It’s obviously Winslet’s … Continue reading MMM Recap: 9/23/16 New Releases

Adweek – Movie Trailer Hooks

New from me at Adweek: There's been a movement in two directions over the past few years in how movie trailers are edited and assembled. They've adapted to new media platforms and audience tastes to more effectively and efficiently sell movies to audiences, making sure to present a product that has maximum appeal, showing a … Continue reading Adweek – Movie Trailer Hooks

Flashback MMM: The Magnificent Seven (1960)

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This week's The Magnificent Seven is, of course, not the first time the story of a group of vagabonds being assembled to protect a small town or village from a band of outlaws has been told on screen. Back in 1960 director John Sturges translated the classic Akira Kurosawa movie The Seven Samurai to the popular … Continue reading Flashback MMM: The Magnificent Seven (1960)

Movie Marketing Madness: Queen of Katwe

It's a common theme in movies that sports or other activities can change someone's life or circumstances. That's the premise behind the new Disney movie Queen of Katwe. Based on a true story, Madina Nalwanga plays Phiona, a young girl growing up in the slums of Katwe, Uganda. She, like many of those around her, … Continue reading Movie Marketing Madness: Queen of Katwe

Movie Marketing Madness: The Magnificent Seven

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When Emma Cullen (Haley Bennett) sees her husband gunned down in front of her she sets out to get her share of revenge for the slaying. So she and the rest of her town that's being terrorized turn to a bounty hunter named Chisolm (Denzel Washington) to break the grip of violence. That's what sets … Continue reading Movie Marketing Madness: The Magnificent Seven

After the Campaign: Sing Street

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John Carney's Sing Street is just a delight. The movie tells the story of Conor, a 15 year old in 1985 Dublin who is watching things kind of crumble around him. His parents are on the verge of splitting up and their finances are so tight he's being pulled from his quality school to one … Continue reading After the Campaign: Sing Street