Selling Spies in Disguise

My latest column for The Hollywood Reporter is a recap of the marketing for Sony’s animated Spies in Disguise. The movie is loosely based on a 2009 short film from Lucas Martell of animation studios Mighty Coconut titled Pigeon: Impossible that can be watched in its entirety on YouTube. Fox/Disney’s campaign has emphasized the humor … Continue reading Selling Spies in Disguise

Selling Star Wars: The Rise of Skywalker

My latest marketing recap column at The Hollywood Reporter covers Disney’s massive campaign for Star Wars: The Rise of Skywalker. The Rise of Skywalker comes as the end cap to what is now a nine film series, just as creator George Lucas long said he originally envisioned. At the center of all the films — … Continue reading Selling Star Wars: The Rise of Skywalker

Selling Jumanji: The Next Level

My latest post for The Hollywood Reporter is a recap of Sony’s marketing campaign for Jumanji: The Next Level. Sony’s marketing for the film has sought to make the movie seem familiar to the audiences that made the first movie a success while also highlighting the changes to the story, especially the incorporation of DeVito … Continue reading Selling Jumanji: The Next Level

Selling Frozen II

My latest post for The Hollywood Reporter is a recap of the marketing campaign Disney has run to date for Frozen II. To thread the needle of appealing to several distinct age groups, Disney’s campaign has presented the movie as both familiar and new to the audiences that powered Frozen in 2013 to $1.27 billion … Continue reading Selling Frozen II

Selling Charlie’s Angels

My latest post for The Hollywood Reporter is a recap of the marketing campaign for Charlie’s Angels. Sony’s second attempt at a big-screen Angels franchise (which is sitting at 59 percent on review aggregator Rotten Tomatoes) is hoping to entice audiences with a campaign that’s heavy on exotic locations, incredible dresses and a strong message … Continue reading Selling Charlie’s Angels

Selling Terminator: Dark Fate

My latest post for The Hollywood Reporter is a recap of the marketing campaign for Terminator: Dark Fate. Not only does Dark Fate mark the long-awaited return of Hamilton to the Terminator series but also Cameron, who produced this latest installment and is co-credited with the story. Directed by Deadpool’s Tim Miller, the movie currently … Continue reading Selling Terminator: Dark Fate

Selling Zombieland: Double Tap

My latest post for The Hollywood Reporter is a recap of the marketing campaign for Zombieland: Double Tap. Sony’s marketing campaign for the film has leaned into the points that connected with audiences a decade ago while also offering more than a little self-aware humor to connect with those looking for a good laugh with … Continue reading Selling Zombieland: Double Tap

Selling Gemini Man

My latest post at The Hollywood Reporter is a recap of the marketing campaign for Gemini Man. Like 2016’s Billy Lynn's Long Halftime Walk, the marketing of Gemini Man has been dominated by discussions of the technical aspects of how the movie was shot in 3D 4K with a frame rate 120 frames per second. … Continue reading Selling Gemini Man

MGM Lines Up Addams Family Promotional Partners

My latest contribution to Adweek is an interview with MGM marketing executives sharing details on the promotional partnerships the studio secured for this week’s The Addams Family. The opportunity afforded by the natural connection between The Addams Family and Halloween is one that MGM, the studio releasing the film, leaped at on a number of … Continue reading MGM Lines Up Addams Family Promotional Partners

Selling Ad Astra

My latest post at The Hollywood Reporter is a recap of the marketing campaign for the Brad Pitt-starring drama Ad Astra. To sell the movie — not based on any existing property or material — the studio has run a campaign focused on the emotional drama of Pitt’s McBride and how he deals with his … Continue reading Selling Ad Astra