Blog

Selling The Gentlemen

My latest marketing recap column for The Hollywood Reporter covers the campaign for STX’s The Gentlemen from director Guy Ritchie. STX has been selling the film as a violence-filled comedy that’s very on-brand for Ritchie, one where the veneer of polite society masks the seedy underbelly of the drug-selling underworld. The pic clocks in at … Continue reading Selling The Gentlemen

Creators to Social Media Platforms: We Were On A Break!

Everyone needs some time off now and again. Social media influencers, it seems, are increasingly deciding to log off for a bit, burnt out by the time and effort needed to keep up with the schedules they’ve established for publishing new material. They know that doing so is filled with risks, as whatever success they’ve … Continue reading Creators to Social Media Platforms: We Were On A Break!

Selling Bad Boys For Life

My latest column for The Hollywood Reporter is a recap of the marketing for Sony Pictures’ Bad Boys For Life. With tracking estimating a $38 million to $50 million holiday opening weekend, Columbia’s campaign has positioned the movie as very much a throwback to the kind of movies associated with Michael Bay, who directed the … Continue reading Selling Bad Boys For Life

There’s No Such Thing As “Hidden” Talents

“Oh, I didn’t know you could do that!” It’s a sentiment that’s heard - or at least felt - a lot in the business world. Manager and supervisors hire someone for a specific role and then are surprised to find that person is capable of other things. Recently Fast Company shared some tips on how … Continue reading There’s No Such Thing As “Hidden” Talents

We’re Only Immortal For a Limited Time

Neil Peart has passed. Many people have written about his incredible ability behind a drumset. Many have written about his lyrics that were both sci-fi tinged and undeniably personal and moving. I can’t add to that. So I will simply say the following: He made me feel being weird was acceptable. He made me feel … Continue reading We’re Only Immortal For a Limited Time

Everything Old Is Still Old

Influencers still peddling the same bromides they have been for years. I recently had the misfortune to watch a video of an influencer talking about...well...the stuff influencers talk about. This individual is someone who has been recognized as a deep thinker by various news organizations, put on important lists and given opportunities to spread his … Continue reading Everything Old Is Still Old

That’s a Big Pocket

At the end of last year I got the following notification from Pocket saying I was one of the service’s power users: That’s obviously a lot of reading. Pocket has been an important part of my online reading productivity for quite a while. While reading RSS items in Feedly or simply finding interesting stories on … Continue reading That’s a Big Pocket

New For 2020

It’s a fresh set of downs, the perfect time to officially kick off or unveil a few things. Productivity Lost I’ve mentioned this before but today it launches for real. Productivity Lost began as a non-fiction book project I was working on but, after not being able to find a publisher interested in it, I … Continue reading New For 2020

That Was 44

One of the advantages of having a birthday just days before the end of the calendar year is that it provides a convenient opportunity to reflect on both endpoints at roughly the same time. So it is that today I take a look back at some of the things I accomplished during my 44th year, … Continue reading That Was 44

Selling Spies in Disguise

My latest column for The Hollywood Reporter is a recap of the marketing for Sony’s animated Spies in Disguise. The movie is loosely based on a 2009 short film from Lucas Martell of animation studios Mighty Coconut titled Pigeon: Impossible that can be watched in its entirety on YouTube. Fox/Disney’s campaign has emphasized the humor … Continue reading Selling Spies in Disguise