Selling Alita: Battle Angel

My latest contribution to The Hollywood Reporter is a recap of the marketing campaign for Alita: Battle Angel. With a screenplay from James Cameron and…

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Flickr’s Changes Offer Multiple Warnings For the Future

April Glaser offers a number of good thoughts related to the impending changes to the photo-sharing site Flickr, which is about to start forcing people…

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Video Lures More Media Companies

Publishing company Complex has become the latest media outlet to license original programming to a streaming service, in this case both Netflix and Hulu. The…

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Never Sleep Again Thanks to Will Smith’s Genie

Writing about the first appearance of Will Smith as Genie in a new Aladdin TV spot for Adweek was just a form of therapy. When…

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Revisit 90s Web Design With Captain Marvel

I wrote about the Geocities-inspired website Marvel Studios launched for Captain Marvel for The Hollywood Reporter. The story is set in the 1990s, some 20…

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No, Ethics Have Been Around For A While Now

Of all the various issues raised by the dueling documentaries - one on Hulu, one on Netflix - recounting the events of Fyre Festival, one…

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What Does It Mean to Achieve Productive Writing?

This post got me thinking. After all I’ve been writing a lot about productivity recently, and as a freelance writer (with other responsibilities) I’m under…

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Selling The LEGO Movie: The Second Part

My full recap of the marketing campaign for THE LEGO MOVIE: THE SECOND PART is up at The Hollywood Reporter. Five years ago, The Lego…

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Super Bowl-Induced Productivity Loss Is Nothing

Last week Captivate released a study similar to the kind that come out in advance of every Super Bowl as well as during March Madness,…

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Google Wants to Manage the Open Web

One of the key revelations in the last week or so has been that technology companies are not necessarily our friends when it comes to…

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