How and When Your Content Marketing Is Delivered Impacts How It’s Receieved

How content marketing is received depends greatly on factors outside of the control of the marketers.

Selling Bad Times at the El Royale

The Hollywood Reporter has my recap of the marketing for Drew Goddard's throwback mystery Bad Times at the El Royale. The movie comes from 20th…

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Google+’s Fate Shows Consequences Only Happen When You’re Not Successful

This past weekend Google revealed 1) That a massive data breach had occurred on Google+, the social networking site it’s managed for several years, and…

Continue reading → Google+’s Fate Shows Consequences Only Happen When You’re Not Successful

Why Are We Dependent on Platforms?

There’s something that wasn’t sitting quite right with me about this post that was published to The Writing Collective, a showcase publication for writers on…

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Employer Technology Investment Impacts Productivity

Distractions of some sort or another are a major issue when it comes to productivity. There’s so much going on in modern life that it’s…

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What Should Freelancers Do With Their Rage?

When you do a bit of reading about what freelance writers should do to be noticed and get the attention of editors and other potential…

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Your Content Marketing Will Never Please Everyone

Content marketing can't please everyone all the time, nor should it be expected to.

Almost everything about the marketing for VENOM comes off as if you gave a bunch of 11-year-old boys bath salts and asked what they want…

Continue reading → Sony Markets VENOM to Pre-Teen Boys

One More Thing About That Facebook Hack…

There has been a lot of good reporting and analysis in the last week or so following Facebook’s announcement that about 50 million accounts had…

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What To Do When You Should Be Writing But Don’t Want To

The other night I found myself with a couple hours on my hands. There was a long list of things I should be writing, but…

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