Advertising Marketing PR, Film Distribution

Reaching voters; Ignoring the public

Michael Cieply (fast becoming one of my favorite writers at the NYTimes) has two excellent stories that have been published in the last couple days. First is his advice on how to reach potential Oscar voters who might not be in LA or NYC, where the majority of "For Your Consideration" ad buying is taking… Continue reading Reaching voters; Ignoring the public

Site Blather

To Che or not to Che?

Here's my current dilemma: I would love to write an MMM column about Che but don't feel like I know enough about the movie to do that effectively. There's one trailer, a couple of posters and some other material but there's no one website where I can be sure that I'm up to date on… Continue reading To Che or not to Che?

Movie Journal

Movie Journal: 2 Days in Paris

French beauty Julie Delpy wrote and directed 2 Days in Paris, so it's not that big a surprise that it winds up playing a lot like Before/After Sunrise. That's not to say it mimics the formula from those films entirely, just that it carries the same sort of attitude. In 2DIP, Delpy plays one half… Continue reading Movie Journal: 2 Days in Paris

Movie Journal

Movie Journal: Ocean’s Thirteen

Not as fast and loose as the previous two movies in the series, Ocean's Thirteen is still quite enjoyable. Clooney, Pitt and the rest of the cast all look like they're still having fun just hanging out and making a heist movie together, though the script is even more tenuous than it was previously. The… Continue reading Movie Journal: Ocean’s Thirteen

Online Insanity

Asking the question nobody else seems to be

Consumerist's primary source of revenue is advertising sales. Consumerist has been sold to Consumer Reports for an unreported price, but it's probably in the $1 - $2 million range. Consumer Reports does not accept advertising Consumer Reports says its audience is aging, meaning they're soon going to see drastic subscription fall-offs if they already haven't.… Continue reading Asking the question nobody else seems to be

Misc Marketing, Online

Authority is in the eye of the beholder

Robert French absolutely destroys the idea that "authority" when it comes to online media is something that can be objectively measured. In reality authority is all about relationships. It's not something that can be gleemed from Technorati or Google or any other algorithm. Those tools can help you find things and certainly have their place… Continue reading Authority is in the eye of the beholder

Site Blather

MMM in 2008

2008 was an interesting year for me and MMM. Two things stick out in my mind as sea-change moments. First, around May of this year I decided to get out of the daily news business here on MMM. My full-time job along with a desire to re-prioritize my life a bit led me to decide… Continue reading MMM in 2008

Misc Marketing, Online

Broadway goes interactive to engage fans

There are obviously a lot of parallels between the worlds of feature film and the "legitimate" stage, even if by that last term you mean the flashy, star-studded brands that grace Broadway and similar venues in Chicago and other cities. Which is why there are some interesting points for marketing types in any field, including… Continue reading Broadway goes interactive to engage fans

Off Topic


In case you were looking for a way to direct the energy you don't have on this Monday between holidays, you can now watch the Marx Brothers classic Horse Feathers on Hulu.


Starting at the beginning

One of the...oh I'll just copy and paste this: One of the goals of the Brothers of John the Steadfast is the creation of reading groups whose intention is to get with a Pastor and read through the Book of Concord. For those people who do not have access to a reading group, it occurred… Continue reading Starting at the beginning