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Movie Marketing Madness: Submarine

We’re all just a collection of our various learned and inherited quirks, aren’t we? We react this way or that to whatever situation we find ourselves in based on how we’ve been taught through one means or another to react. Sometimes that’s in what are deemed socially acceptable ways and other times it’s not so … Continue reading

Can 3D really be marketed more?

I’m confused by the following statement in the Hollywood Reporter’s piece on how a smaller percentage of ticket sales for Pirates of the Caribbean: On Stranger Tides came from 3D screens: Some say Pirates is nothing short of a wake-up call and that the appetite for 3D is waning in the U.S. because of the extra … Continue reading

Movie Marketing Madness: The Hangover Part II

We all, I would imagine, have that one night. The one where things were running on all eight cylinders with your friends, refreshments (of whatever sort) seemed to magically replenish themselves, you were the funniest and most charming you’ve ever been and everything just went incredibly right. For most people this happened at some point … Continue reading

Movie Marketing Madness: Kung Fu Panda 2

Once someone embraces their destiny what comes next? Like after they decide to just be the best whatever they can be and stop fighting things what happens the day after that? When it comes to movies the sequel usually covers similar ground, finding some reason to bring the character back to a starting point of … Continue reading

Movie Marketing Madness: The Tree of Life

We often say that people are a product of their environment, that who they are as adults is dependent on where they come from. But often that is limited in meaning to the home they grew up in. What about what influence them? And then the generation before that? And before that? There are things … Continue reading

Nice recommendation

That link goes to my Tribeca Future of Film Blog post on how independent filmmakers need to get out there and sell their movies themselves instead of hoping it someone magically finds an audience. Considering the piece was partly inspired by Burns’ work on promoting Nice Guy Johnny I’d say it reached the intended audience, … Continue reading

Broken directions

Seems like I should be able to, after looking up directions online ahead of time, have those directions pushed easily to my iPhone’s Maps app, which uses Google Maps. Yeah, this is a #firstworldproblem but I like being able to look things up when I have the time but then want to use my phone … Continue reading

Quora Answers Marketer’s Questions

Quora has been the belle of the social media ball for a while now, attracting the attention of early adopters and quickly turning into an outlet for people to share their expertise. As noted in a recent Wired story on the company much of that early audience has been in the tech start-up and social … Continue reading

Movie Marketing Madness: Midnight in Paris

When someone begins acting strangely out of character it’s easy to suspect the worst. Certainly in the movies anytime someone starts going out in the evenings with some vague explanation of where they’re heading the spouse or significant other will begin to suspect that person is having an affair or engaging in some sort of … Continue reading

Movie Marketing Madness: Pirates of the Caribbean – On Stranger Tides

We do love a good anti-hero these days, don’t we? Back in the 70’s and 80’s audiences flocked to screen stories of lone heroes who defied procedure and all common sense to protect the streets of their city, defend a tower full of people from exceptional thieves or otherwise Do What Needed To Be Done … Continue reading

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