Selling Birds of Prey

My latest post for The Hollywood Reporter is a recap of Warner Bros.’ marketing campaign for Birds of Prey. The campaign has created and reinforced a bright, colorful brand identity since it kicked off in September of last year. Those first few posters and the first first trailer seek to extend the neon-infused elements that … Continue reading Selling Birds of Prey

Selling Gemini Man

My latest post at The Hollywood Reporter is a recap of the marketing campaign for Gemini Man. Like 2016’s Billy Lynn's Long Halftime Walk, the marketing of Gemini Man has been dominated by discussions of the technical aspects of how the movie was shot in 3D 4K with a frame rate 120 frames per second. … Continue reading Selling Gemini Man

Movie Marketing Madness: 10 Cloverfield Lane

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. It’s kind of hard to think back to 2007 and recollect the anticipation surrounding the upcoming release of Cloverfield. It wasn’t the mass hype that would accompany later releases like The Dark Knight or Iron Man, … Continue reading Movie Marketing Madness: 10 Cloverfield Lane