WALL-E WALL-E has been co-opted by Greenpeace for use in a new campaign that's meant to highlight the tremendous waste of natural resources that goes on in the production of tissues and other similar products. It's not an actual tie-in, but the character that's part of the campaign is unmistakeably inspired by Pixar's environmentally conscious … Continue reading Picking up the Spare: WALL-E, Dark Knight and Tropic Thunder
Facebook doesn't like the fact that their ads aren't performing along the same lines as the rest of the Internet's so they want to emphasize the metrics by which they are performing well. Advertisers are, though, loving the new MySpace offerings.
Google asked AdWeek to remind the audience that they're still looking to sell TV ads. They obliged. Seriously, though, if Google can bring some form of measureability to TV advertising then it will be a very good thing. But in order to get to a position of any strength and begin to influence the industry … Continue reading Google: No, we’re really serious about selling TV ads
Professional social networking site LinkedIn is finding success that's unfortunately coming at the expense of people's jobs. The site is turning into a communications hub for Hollywood and other entertainment industry professionals who find themselves out of work as a result of cutbacks at studios. The site is sending representatives to industry events to do … Continue reading With a little help from my (LinkedIn) friends
New research shows that younger people are beginning to prefer go online as opposed to on watching TV. They're doing research and comparing products, but not apparently when it comes to apparel, a category that they still prefer to try on in person.
Who knew there was marketing happening on the Internet. I just didn't think such a thing was possible.
The NYT takes a look at spot.us, a site that asks the community to suggest stories that will then be tasked to investigative journalists. The catch is that those who suggest it are also asked to pony up the cash for the investigation or it just doesn't happen. Great idea, but I worry that all … Continue reading Think that’s a good idea for a story? How much you willing to pay?
No, sorry political bloggers. I don't care how much pull you think you have, you still need to go through the credentialling process just like everyone else. That's just the way it is no matter how much you might feel the need to whine to The New York Time which, you should know, is just … Continue reading NO CREDENTIALS FOR YOU!!!
According to Dynamic Logic, mobile display ads are impacting positively brand awareness for those companies doing the advertising. Awareness went up almost 24 percent among those exposed to an ad among the 20,000 participants in the study. Other metrics like favorability and such recorded smaller moves. But some of that may just be the glow … Continue reading Brand awareness needle moved by mobile ads
A new report released by Ipsos shows that there's an increased acceptance by online video viewers of ads within those videos. The study found that watching the ads is an acceptable trade-off for viewing the videos for free, since that's largely the model in television and elsewhere already. According to Ipsos, 82 percent of respondents … Continue reading Ads within videos found to be tolerable