I think we can all agree that, to date, the definitive cinematic version of the King Arthur story was the one told in Monty Python and the Holy Grail. That’s just science. But this week director Guy Ritchie is going to throw another contender in the ring with King Arthur: Legend of the Sword. Despite…… Continue reading Movie Marketing Madness: King Arthur: Legend of the Sword
Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. We tend to think of books as singular endeavors and achievements. TV shows and movies we understand are team products, requiring scores of writers, cinematographers, actors and others. But when it comes to books we usually…… Continue reading Movie Marketing Madness: Genius
In my column on the marketing for Sherlock Holmes: A Game of Shadows I wrote: This is one of the most clear cut cases of “If you liked the first one here’s more of the same” sequel marketing that I’ve seen. It might even beat efforts for the second Transformers movie and a couple other…… Continue reading After the Campaign – Sherlock Holmes: A Game of Shadows
You can read my full recap of the marketing for Closer at Film Threat. The central theme presented in all the marketing materials for this new Mike Nichols movie is one of love, lust, intimacy and the quest for understanding as well as the consequences that result from each goal.
You can read my full recap of the marketing of Sky Captain & The World of Tomorrow at Film Threat. So when I began seeing the first posters for “Sky Captain & the World of Tomorrow” I was intrigued. It seemed to have a similar aesthetic sense and nostalgic feel. Then I realized it co-starred…… Continue reading Selling Sky Captain & the World of Tomorrow