Movie Marketing Madness: Sully

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Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. If there were a moment that could be identified as when Twitter "arrived" more than any other, it would be the day in January of 2009 when Chesley "Sully" Sullenberger, a US Airways pilot, made an … Continue reading Movie Marketing Madness: Sully

Movie Marketing Madness: War Dogs

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Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. The American people are often quite divided on what they hold dear as "values." On any number of issues you can get both extremes and shades of nuance that add up to dozens, if not more, … Continue reading Movie Marketing Madness: War Dogs

Movie Marketing Madness: Suicide Squad

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Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Comic books are filled with high-premise, ridiculously unreal stories. The format is basically built on them. You have to believe that a billionaire playboy would decide that wearing a bat suit was the best way to … Continue reading Movie Marketing Madness: Suicide Squad

Quick Takes 7/13/16: FTC Fines Warner Bros., Twitter Livestreams and More

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As Online Video Surges, Publishers Turn to Automation (The New York Times, 7/10/16) This is so awful I barely know what to do with it. Automating content is bad enough since you lose the heart and soul of the producer, but how these companies are talking about cobbling together videos from existing wire service photos … Continue reading Quick Takes 7/13/16: FTC Fines Warner Bros., Twitter Livestreams and More

Movie Marketing Madness: The Legend of Tarzan

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Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. I wish the Johnny Weissmueller Tarzan movies had been my first introduction to the cinematic versions of Edgar Rice Burroughs’ classic character. While I certainly saw at least most of them later on (I don’t think … Continue reading Movie Marketing Madness: The Legend of Tarzan

Movie Marketing Madness: Central Intelligence

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Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. The major premise of the “buddy” movie is that the characters are different. Lethal Weapon, Midnight Run, Armed and Dangerous...Look at any movie about two characters teaming up and you’ll see two disparate personalities or character … Continue reading Movie Marketing Madness: Central Intelligence

Movie Marketing Madness: Me Before You

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  Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. The idea that two people fall in love because they’ve been put together by some random circumstance has been the basis of countless books, movies and more. It’s not enough to have some coincidental meet-cute, … Continue reading Movie Marketing Madness: Me Before You

Movie Marketing Madness: The Nice Guys

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Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Can I confess something? I’ve been watching a lot of “The Rockford Files” episodes lately. The show is perfect for Sunday night catching up on RSS and email for its light attitude, lack of binding narrative … Continue reading Movie Marketing Madness: The Nice Guys

Movie Marketing Madness: Keanu

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Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Between 2005 and 2008 I did a lot of training of people at the agency I was working for at the time on how to use RSS readers. This was when RSS was still the hot … Continue reading Movie Marketing Madness: Keanu

Movie Marketing Madness: Barbershop: The Next Cut

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Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Chicago, as the saying goes, is a city of neighborhoods. From Beverly to Lincoln Park, Austin to the Near North Side and everywhere inbetween, these are the result of ethnic groupings, a little political gerrymandering and … Continue reading Movie Marketing Madness: Barbershop: The Next Cut