My latest column at Adweek is about a buzz-building campaign Warner Bros. has been running to build anticipation for IT: Chapter 2‘s first trailer. With the first movie such a success, it’s no surprise that Warner Bros. is starting to … Continue reading Warner Bros. Goes Influencer for IT: Chapter 2 Tease
Two veterans of “Saturday Night Live” team up in this week’s new release The House. Amy Poehler and Will Ferrell play Kate and Scott Johansen, a married couple who are so proud and excited for their teenage daughter as she’s … Continue reading Movie Marketing Madness: The House
News has been bouncing around online today that Warner Bros. is at the very least kinda sorta considering the idea of creating a feature film version of the Superman: Red Son story from the comics, hearing pitches from various directors … Continue reading Imagining A Superman: Red Son Movie Marketing Campaign
This past Monday was Superman Day, which is admittedly a made up holiday. It combines almost 40 years Metropolis, IL has held its annual Superman Celebration and the anniversary of “Man of Steel Day,” which DC Entertainment introduced in 2013 … Continue reading Flashback MMM: Superman
She made a big impression in the less than 15 minutes of screentime she had in Batman v Superman: Dawn of Justice but now Wonder Woman is finally getting a feature film of her very own. This week’s new release … Continue reading Movie Marketing Madness: Wonder Woman
Maddy Whittier (Amandla Stenberg) is seriously ill in the new young adult tearjerker Everything, Everything. Her immune system is so compromised she can’t go outside but must remain indoors in a controlled and disease-free environment lest she is exposed to … Continue reading Movie Marketing Madness: Everything, Everything
I think we can all agree that, to date, the definitive cinematic version of the King Arthur story was the one told in Monty Python and the Holy Grail. That’s just science. But this week director Guy Ritchie is going … Continue reading Movie Marketing Madness: King Arthur: Legend of the Sword
As a filmmaker, Zack Braff has a reputation for telling very personal stories about 20- or 30-something wandering spirits. This week he takes on his first seeming “director for hire” gig with Going In Style. The movie stars Morgan Freeman, … Continue reading Movie Marketing Madness: Going In Style
Dax Shepard isn’t the biggest movie star in the world but he does have a loyal following thanks to supporting roles on the big-screen and a long run on TV’s “Parenthood.” Now he’s looking to more fully establish himself at … Continue reading Movie Marketing Madness: CHiPs
King Kong is back on the big screen for the first time in about a dozen years in this week’s Kong: Skull Island. The story follows a group of explorers lead by James Conrad (Tom Hiddleston) and Bill Randa (John … Continue reading Movie Marketing Madness: Kong: Skull Island
