Advertising Marketing PR, Mobile, Movie Marketing, Movie Marketing Madness, Online, Radio, Social Media, Television

Movie Marketing Madness: Everything, Everything

Maddy Whittier (Amandla Stenberg) is seriously ill in the new young adult tearjerker Everything, Everything. Her immune system is so compromised she can’t go outside but must remain indoors in a controlled and disease-free environment lest she is exposed to something her body can’t handle. Turns out that list includes Olly Bright (Nick Robinson), a… Continue reading Movie Marketing Madness: Everything, Everything

Movie Marketing, Movie Marketing Madness, Social Media

Movie Marketing Madness: King Arthur: Legend of the Sword

I think we can all agree that, to date, the definitive cinematic version of the King Arthur story was the one told in Monty Python and the Holy Grail. That’s just science. But this week director Guy Ritchie is going to throw another contender in the ring with King Arthur: Legend of the Sword. Despite… Continue reading Movie Marketing Madness: King Arthur: Legend of the Sword

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Movie Marketing Madness: Going In Style

As a filmmaker, Zack Braff has a reputation for telling very personal stories about 20- or 30-something wandering spirits. This week he takes on his first seeming “director for hire” gig with Going In Style. The movie stars Morgan Freeman, Alan Arkin and Michael Caine as a trio of retirees who have been living off… Continue reading Movie Marketing Madness: Going In Style

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Movie Marketing Madness: CHiPs

Dax Shepard isn’t the biggest movie star in the world but he does have a loyal following thanks to supporting roles on the big-screen and a long run on TV’s “Parenthood.” Now he’s looking to more fully establish himself at the box-office with CHiPs, a feature adaptation of the classic 70s/80s TV show. Shepard wrote,… Continue reading Movie Marketing Madness: CHiPs

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Movie Marketing Madness: Kong: Skull Island

King Kong is back on the big screen for the first time in about a dozen years in this week’s Kong: Skull Island. The story follows a group of explorers lead by James Conrad (Tom Hiddleston) and Bill Randa (John Goodman) who are searching for a long-lost island that’s cloaked in legend and mystery. Along… Continue reading Movie Marketing Madness: Kong: Skull Island

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Movie Marketing Madness: Fist Fight

The idea behind the new movie Fist Fight is easy to sum up: Two grown adult male teachers have a problem at school that results in one challenging the other to a fight after school. Charlie Day plays Andy Campbell, a “nice guy,” the kind that wants to help and is generally a pushover in… Continue reading Movie Marketing Madness: Fist Fight

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Movie Marketing Madness: The LEGO Batman Movie

I’m not sure anyone expected Batman to be the big breakout star of 2014’s The LEGO Movie, which itself was a hit beyond what most people in the general public likely thought it would be. But the Dark Knight, as voiced by Will Arnett, wound up being a favorite with his song about dead parents,… Continue reading Movie Marketing Madness: The LEGO Batman Movie

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Movie Marketing Madness: Live By Night

Ben Affleck writes, directs and stars in this week’s new release Live By Night. Set in Boston of 1926, Affleck plays Joe Coughlin, the son of a Boston police chief who has decided to go the other way from his old man and so has become involved with the the city’s criminals. After a youth… Continue reading Movie Marketing Madness: Live By Night

Flashback Friday, Movie Marketing

Flashback MMM: The Right Stuff

John Glenn, one of America’s premiere - both in timing and stature - astronauts passed away last week at the well-worn age of 95. Glenn was the first American to orbit the Earth in space, doing so in 1962 before going on to a career as a senator for 25 years, during which time he… Continue reading Flashback MMM: The Right Stuff

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Movie Marketing Madness: Fantastic Beasts and Where To Find Them

We’re now officially living in the Harry Potter Expanded Universe with this week’s release of Fantastic Beasts and Where To Find Them. The movie is based on a short book written a few years ago by J.K. Rowling, but it wasn’t actually a story, instead presented simply as a guide book written by one Newt… Continue reading Movie Marketing Madness: Fantastic Beasts and Where To Find Them