Vertigo, MAD and the Power of Weird Brands

There needs to be a place for material outside the mainstream. [Note: I wrote the below back in August but obviously never published it. In the wake of the news that Dan DiDio has seemingly been pushed out of DC Comics and that DC Collectibles is reclaiming the DC Direct name it was founded under … Continue reading Vertigo, MAD and the Power of Weird Brands

Selling Birds of Prey

My latest post for The Hollywood Reporter is a recap of Warner Bros.’ marketing campaign for Birds of Prey. The campaign has created and reinforced a bright, colorful brand identity since it kicked off in September of last year. Those first few posters and the first first trailer seek to extend the neon-infused elements that … Continue reading Selling Birds of Prey

Warner Bros. Goes Experiential For It Chapter 2

My latest post at Adweek is a deeper look at the Derry Canal Days experiential marketing event run by Warner Bros. as part of the marketing campaign for It Chapter 2. With It Chapter Two hitting theaters this week Warner Bros. is once more pulling out an experiential marketing execution meant to make the movie’s … Continue reading Warner Bros. Goes Experiential For It Chapter 2

Selling It Chapter 2

My latest marketing recap at The Hollywood Reporter covers the campaign for It Chapter 2. With an 71 percent Fresh rating on Rotten Tomatoes, early reviews have labeled the much-anticipated sequel fun and ambitious, even if the nearly-three-hour running time is seen as overly long. To sell audiences on what may be the official kickoff … Continue reading Selling It Chapter 2

Selling Blinded By The Light

My latest marketing recap at The Hollywood Reporter covers the campaign for the Springsteen-inspired Blinded By The Light. The marketing for the movie — named after an early Springsteen song — has taken full advantage of The Boss’s position as the story’s inciting incident to create a campaign celebrating the freedom of inspiration. You can … Continue reading Selling Blinded By The Light

Warner Bros. Goes Influencer for IT: Chapter 2 Tease

My latest column at Adweek is about a buzz-building campaign Warner Bros. has been running to build anticipation for IT: Chapter 2's first trailer. With the first movie such a success, it’s no surprise that Warner Bros. is starting to roll out the marketing for this year’s It: Chapter 2. The movie, scheduled for release … Continue reading Warner Bros. Goes Influencer for IT: Chapter 2 Tease

Movie Marketing Madness: The House

Two veterans of “Saturday Night Live” team up in this week’s new release The House. Amy Poehler and Will Ferrell play Kate and Scott Johansen, a married couple who are so proud and excited for their teenage daughter as she’s been accepted to a prestigious college. There’s just one problem: They’ve apparently spent all the … Continue reading Movie Marketing Madness: The House

Imagining A Superman: Red Son Movie Marketing Campaign

News has been bouncing around online today that Warner Bros. is at the very least kinda sorta considering the idea of creating a feature film version of the Superman: Red Son story from the comics, hearing pitches from various directors about how they’d tackle the project. If you’re not familiar, Red Son is what DC … Continue reading Imagining A Superman: Red Son Movie Marketing Campaign

Flashback MMM: Superman

This past Monday was Superman Day, which is admittedly a made up holiday. It combines almost 40 years Metropolis, IL has held its annual Superman Celebration and the anniversary of “Man of Steel Day,” which DC Entertainment introduced in 2013 as part of the lead-in to the release of Man of Steel. Metropolis picked the … Continue reading Flashback MMM: Superman

Movie Marketing Madness: Wonder Woman

She made a big impression in the less than 15 minutes of screentime she had in Batman v Superman: Dawn of Justice but now Wonder Woman is finally getting a feature film of her very own. This week’s new release is, of course, in the same “cinematic universe” as BvS and was teased in that … Continue reading Movie Marketing Madness: Wonder Woman