Chris Thilk content marketing, Employment Journey, Media, Work - Voce/Porter Novelli, writing

Vertigo, MAD and the Power of Weird Brands

There needs to be a place for material outside the mainstream. [Note: I wrote the below back in August but obviously never published it. In the wake of the news that Dan DiDio has seemingly been pushed out of DC Comics and that DC Collectibles is reclaiming the DC Direct name it was founded under … Continue reading Vertigo, MAD and the Power of Weird Brands

Chris Thilk Freelance - The Hollywood Reporter, Marketing Recap, Movie Marketing, writing

Selling Birds of Prey

My latest post for The Hollywood Reporter is a recap of Warner Bros.’ marketing campaign for Birds of Prey. The campaign has created and reinforced a bright, colorful brand identity since it kicked off in September of last year. Those first few posters and the first first trailer seek to extend the neon-infused elements that … Continue reading Selling Birds of Prey

Chris Thilk Freelance - Adweek, Movie Marketing, writing

Warner Bros. Goes Experiential For It Chapter 2

My latest post at Adweek is a deeper look at the Derry Canal Days experiential marketing event run by Warner Bros. as part of the marketing campaign for It Chapter 2. With It Chapter Two hitting theaters this week Warner Bros. is once more pulling out an experiential marketing execution meant to make the movie’s … Continue reading Warner Bros. Goes Experiential For It Chapter 2

Chris Thilk Freelance - The Hollywood Reporter, Marketing Recap, Movie Marketing, writing

Selling It Chapter 2

My latest marketing recap at The Hollywood Reporter covers the campaign for It Chapter 2. With an 71 percent Fresh rating on Rotten Tomatoes, early reviews have labeled the much-anticipated sequel fun and ambitious, even if the nearly-three-hour running time is seen as overly long. To sell audiences on what may be the official kickoff … Continue reading Selling It Chapter 2

Chris Thilk Freelance - The Hollywood Reporter, Marketing Recap, Movie Marketing, writing

Selling Blinded By The Light

My latest marketing recap at The Hollywood Reporter covers the campaign for the Springsteen-inspired Blinded By The Light. The marketing for the movie — named after an early Springsteen song — has taken full advantage of The Boss’s position as the story’s inciting incident to create a campaign celebrating the freedom of inspiration. You can … Continue reading Selling Blinded By The Light

Chris Thilk Freelance - Adweek, Movie Marketing

Warner Bros. Goes Influencer for IT: Chapter 2 Tease

My latest column at Adweek is about a buzz-building campaign Warner Bros. has been running to build anticipation for IT: Chapter 2's first trailer. With the first movie such a success, it’s no surprise that Warner Bros. is starting to roll out the marketing for this year’s It: Chapter 2. The movie, scheduled for release … Continue reading Warner Bros. Goes Influencer for IT: Chapter 2 Tease