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Warner Bros.

This tag is associated with 24 posts

Movie Marketing Madness: War Dogs

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. The American people are often quite divided on what they hold dear as “values.” On any number of issues you can get both extremes and shades of nuance that add up to dozens, if not more, … Continue reading

Movie Marketing Madness: Suicide Squad

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Comic books are filled with high-premise, ridiculously unreal stories. The format is basically built on them. You have to believe that a billionaire playboy would decide that wearing a bat suit was the best way to … Continue reading

Quick Takes 7/13/16: FTC Fines Warner Bros., Twitter Livestreams and More

As Online Video Surges, Publishers Turn to Automation (The New York Times, 7/10/16) This is so awful I barely know what to do with it. Automating content is bad enough since you lose the heart and soul of the producer, but how these companies are talking about cobbling together videos from existing wire service photos … Continue reading

Movie Marketing Madness: The Legend of Tarzan

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. I wish the Johnny Weissmueller Tarzan movies had been my first introduction to the cinematic versions of Edgar Rice Burroughs’ classic character. While I certainly saw at least most of them later on (I don’t think … Continue reading

Movie Marketing Madness: Central Intelligence

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. The major premise of the “buddy” movie is that the characters are different. Lethal Weapon, Midnight Run, Armed and Dangerous…Look at any movie about two characters teaming up and you’ll see two disparate personalities or character … Continue reading

Movie Marketing Madness: Me Before You

  Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. The idea that two people fall in love because they’ve been put together by some random circumstance has been the basis of countless books, movies and more. It’s not enough to have some coincidental meet-cute, … Continue reading

Movie Marketing Madness: The Nice Guys

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Can I confess something? I’ve been watching a lot of “The Rockford Files” episodes lately. The show is perfect for Sunday night catching up on RSS and email for its light attitude, lack of binding narrative … Continue reading

Movie Marketing Madness: Keanu

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Between 2005 and 2008 I did a lot of training of people at the agency I was working for at the time on how to use RSS readers. This was when RSS was still the hot … Continue reading

Movie Marketing Madness: Barbershop: The Next Cut

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Chicago, as the saying goes, is a city of neighborhoods. From Beverly to Lincoln Park, Austin to the Near North Side and everywhere inbetween, these are the result of ethnic groupings, a little political gerrymandering and … Continue reading

Movie Marketing Madness: Batman v Superman: Dawn of Justice

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. “Fan service” is a term that’s just been coined, or at least has just come into popular usage, in the last four or five years and it’s been used in an increasingly derogatory manner. It’s come … Continue reading

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