My latest post at Adweek is a deeper look at the Derry Canal Days experiential marketing event run by Warner… Read more Warner Bros. Goes Experiential For It Chapter 2
Tag: Warner Bros.
Selling It Chapter 2
My latest marketing recap at The Hollywood Reporter covers the campaign for It Chapter 2. With an 71 percent Fresh… Read more Selling It Chapter 2
Selling Blinded By The Light
My latest marketing recap at The Hollywood Reporter covers the campaign for the Springsteen-inspired Blinded By The Light. The marketing… Read more Selling Blinded By The Light
Warner Bros. Goes Influencer for IT: Chapter 2 Tease
My latest column at Adweek is about a buzz-building campaign Warner Bros. has been running to build anticipation for IT:… Read more Warner Bros. Goes Influencer for IT: Chapter 2 Tease
Movie Marketing Madness: The House
Two veterans of “Saturday Night Live” team up in this week’s new release The House. Amy Poehler and Will Ferrell… Read more Movie Marketing Madness: The House
Imagining A Superman: Red Son Movie Marketing Campaign
News has been bouncing around online today that Warner Bros. is at the very least kinda sorta considering the idea… Read more Imagining A Superman: Red Son Movie Marketing Campaign
Flashback MMM: Superman
This past Monday was Superman Day, which is admittedly a made up holiday. It combines almost 40 years Metropolis, IL… Read more Flashback MMM: Superman
Movie Marketing Madness: Wonder Woman
She made a big impression in the less than 15 minutes of screentime she had in Batman v Superman: Dawn… Read more Movie Marketing Madness: Wonder Woman
Movie Marketing Madness: Everything, Everything
Maddy Whittier (Amandla Stenberg) is seriously ill in the new young adult tearjerker Everything, Everything. Her immune system is so… Read more Movie Marketing Madness: Everything, Everything
Movie Marketing Madness: King Arthur: Legend of the Sword
I think we can all agree that, to date, the definitive cinematic version of the King Arthur story was the… Read more Movie Marketing Madness: King Arthur: Legend of the Sword
