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Advertising Marketing PR, Movie Marketing, Movie Marketing Madness, Online, Outdoor, Print, Social Media, Television

Movie Marketing Madness: Fist Fight

The idea behind the new movie Fist Fight is easy to sum up: Two grown adult male teachers have a problem at school that results in one challenging the other to a fight after school. Charlie Day plays Andy Campbell, a “nice guy,” the kind that wants to help and is generally a pushover in [...]

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Advertising Marketing PR, Mobile, Movie Marketing, Movie Marketing Madness, Online, Outdoor, Print, Social Media, Television

Movie Marketing Madness: The LEGO Batman Movie

I’m not sure anyone expected Batman to be the big breakout star of 2014’s The LEGO Movie, which itself was a hit beyond what most people in the general public likely thought it would be. But the Dark Knight, as voiced by Will Arnett, wound up being a favorite with his song about dead parents, [...]

Advertising Marketing PR, Movie Marketing, Movie Marketing Madness, Online, Print, Social Media, Television

Movie Marketing Madness: Live By Night

Ben Affleck writes, directs and stars in this week’s new release Live By Night. Set in Boston of 1926, Affleck plays Joe Coughlin, the son of a Boston police chief who has decided to go the other way from his old man and so has become involved with the the city’s criminals. After a youth [...]

Flashback Friday, Movie Marketing

Flashback MMM: The Right Stuff

John Glenn, one of America’s premiere - both in timing and stature - astronauts passed away last week at the well-worn age of 95. Glenn was the first American to orbit the Earth in space, doing so in 1962 before going on to a career as a senator for 25 years, during which time he [...]

Advertising Marketing PR, Mobile, Movie Marketing, Movie Marketing Madness, Online, Outdoor, Print, Radio, Social Media, Television

Movie Marketing Madness: Fantastic Beasts and Where To Find Them

We’re now officially living in the Harry Potter Expanded Universe with this week’s release of Fantastic Beasts and Where To Find Them. The movie is based on a short book written a few years ago by J.K. Rowling, but it wasn’t actually a story, instead presented simply as a guide book written by one Newt [...]

Flashback Friday, Movie Marketing

Flashback MMM: Space Jam

Space Jam, the Looney Tunes feature film featuring basketball superstar Michael Jordan, is not a great movie. At least I don’t remember it being very good, though I’ve probably seen it maybe once since it first came out 20 years. But the legend of the movie as...I’m not sure, a campy good time (?) has [...]

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Movie Marketing Madness: The Accountant

In the new movie The Accountant, Ben Affleck plays Christian Wolff, a math genius who has become an in-demand accountant (natch) for the underworld. Wolff specializes in cooking the books for criminal organizations to disguise their illegal activities as legitimate enterprises. But the Feds are closing in on him, his operations and his clients and [...]

Flashback Friday, Movie Marketing

Flashback MMM: To Have and Have Not

I recently decided I hadn't read enough Earnest Hemingway. Old Man and the Sea and one or two others I don't really remember were covered in high school but it's been at least 25 years since I cracked anything by the renowned author. So I turned to the local library to help fill in the [...]

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Advertising Marketing PR, Movie Marketing, Movie Marketing Madness, Online, Outdoor, Print, Social Media, Television

Movie Marketing Madness: Sully

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. If there were a moment that could be identified as when Twitter "arrived" more than any other, it would be the day in January of 2009 when Chesley "Sully" Sullenberger, a US Airways pilot, made an [...]

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Advertising Marketing PR, Movie Marketing, Movie Marketing Madness, Online, Print, Social Media, Television

Movie Marketing Madness: War Dogs

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. The American people are often quite divided on what they hold dear as "values." On any number of issues you can get both extremes and shades of nuance that add up to dozens, if not more, [...]