Movie Marketing Madness: The House

Two veterans of “Saturday Night Live” team up in this week’s new release The House. Amy Poehler and Will Ferrell play Kate and Scott Johansen,…

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Imagining A Superman: Red Son Movie Marketing Campaign

News has been bouncing around online today that Warner Bros. is at the very least kinda sorta considering the idea of creating a feature film…

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Flashback MMM: Superman

This past Monday was Superman Day, which is admittedly a made up holiday. It combines almost 40 years Metropolis, IL has held its annual Superman…

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Movie Marketing Madness: Wonder Woman

She made a big impression in the less than 15 minutes of screentime she had in Batman v Superman: Dawn of Justice but now Wonder…

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Movie Marketing Madness: Everything, Everything

Maddy Whittier (Amandla Stenberg) is seriously ill in the new young adult tearjerker Everything, Everything. Her immune system is so compromised she can’t go outside…

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Movie Marketing Madness: King Arthur: Legend of the Sword

I think we can all agree that, to date, the definitive cinematic version of the King Arthur story was the one told in Monty Python…

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Movie Marketing Madness: Going In Style

As a filmmaker, Zack Braff has a reputation for telling very personal stories about 20- or 30-something wandering spirits. This week he takes on his…

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Movie Marketing Madness: CHiPs

Dax Shepard isn’t the biggest movie star in the world but he does have a loyal following thanks to supporting roles on the big-screen and…

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Movie Marketing Madness: Kong: Skull Island

King Kong is back on the big screen for the first time in about a dozen years in this week’s Kong: Skull Island. The story…

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Movie Marketing Madness: Fist Fight

The idea behind the new movie Fist Fight is easy to sum up: Two grown adult male teachers have a problem at school that results…

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