My latest column at Adweek is about a buzz-building campaign Warner Bros. has been running to build anticipation for IT: Chapter 2's first trailer. With…
Continue reading → Warner Bros. Goes Influencer for IT: Chapter 2 Tease
Two veterans of “Saturday Night Live” team up in this week’s new release The House. Amy Poehler and Will Ferrell play Kate and Scott Johansen,…
News has been bouncing around online today that Warner Bros. is at the very least kinda sorta considering the idea of creating a feature film…
Continue reading → Imagining A Superman: Red Son Movie Marketing Campaign
This past Monday was Superman Day, which is admittedly a made up holiday. It combines almost 40 years Metropolis, IL has held its annual Superman…
She made a big impression in the less than 15 minutes of screentime she had in Batman v Superman: Dawn of Justice but now Wonder…
Maddy Whittier (Amandla Stenberg) is seriously ill in the new young adult tearjerker Everything, Everything. Her immune system is so compromised she can’t go outside…
Continue reading → Movie Marketing Madness: Everything, Everything
I think we can all agree that, to date, the definitive cinematic version of the King Arthur story was the one told in Monty Python…
Continue reading → Movie Marketing Madness: King Arthur: Legend of the Sword
As a filmmaker, Zack Braff has a reputation for telling very personal stories about 20- or 30-something wandering spirits. This week he takes on his…
Dax Shepard isn’t the biggest movie star in the world but he does have a loyal following thanks to supporting roles on the big-screen and…
King Kong is back on the big screen for the first time in about a dozen years in this week’s Kong: Skull Island. The story…
Continue reading → Movie Marketing Madness: Kong: Skull Island
