Selling Serenity

You can read my full review of the marketing campaign for Serenity at Film Threat. Serenity, the movie based on the short-lived show, takes its name from the ship manned by Malcolm Reynolds and his crew of outlaws.  The movie takes place shortly after the show ended and follows Reynolds and the crew of Serenity … Continue reading Selling Serenity

Selling The Fantastic Four

This summer, the breasts of Jessica Simpson and Britney Spears team up in "The Fantastic Four"No? How about this one: This summer, the only men who didn’t say “shit!” when they read Jennifer Garner was schtuping Ben Affleck are The Fantastic Four. In actuality, "The Fantastic Four" is the latest attempt by Marvel Comics to … Continue reading Selling The Fantastic Four