Selling Sonic The Hedgehog

My latest post at The Hollywood Reporter is a recap of the marketing campaign for Sonic The Hedgehog. ...the promo campaign for the film stumbled almost immediately out of the gate, as fans were disappointed in the first looks Paramount offered of the title character. That lead to delays to make changes and a marketing … Continue reading Selling Sonic The Hedgehog

Lemony Snicket’s A Series of Unfortunate Events – Marketing Recap

You can read my full recap of the marketing campaign for Lemony Snicket's A Series of Unfortunate Events at FilmThreat. Carrey is arguably one of the biggest stars in the current age of cinema so the campaign for “Lemony Snicket” would be wise to put him upfront in any and all materials. To not do … Continue reading Lemony Snicket’s A Series of Unfortunate Events – Marketing Recap