Movie Marketing Madness: Jackie

Jackie Kennedy, one of the most famous First Ladies in United States history, has been a supporting player in countless stories about her late husband, the assassinated John F. Kennedy. Now she steps into the theatrical spotlight in the new release Jackie. Natalie Portman plays the title character as we follow her in the days … Continue reading Movie Marketing Madness: Jackie

Selling Star Wars: Episode III – Revenge of the Sith

You can read my full recap of the marketing campaign for Star Wars: Episode III: Revenge of The Sith at Film Threat. Not a day has gone by since mid-1998 that Lucas and the marketing departments of his myriad organizations that haven’t been focused on the release of this, the final movie in the prequel … Continue reading Selling Star Wars: Episode III – Revenge of the Sith