Movie Marketing Madness: The Great Wall

Matt Damon stars in the new movie The Great Wall as William, a European mercenary traveling through early 11th century China when he and his group are attacked by some kind of monster, an attack only he and one other survive. They soon find themselves taken prisoner inside China’s Great Wall, which is controlled by … Continue reading Movie Marketing Madness: The Great Wall

Movie Marketing Madness: Jason Bourne

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Sequels, remakes, sidequels and reboots are beginning to lap each other. Hollywood is basically throwing everything against the wall as it alternatively tries to keep successful franchises going with the original stars, introduce new blood to … Continue reading Movie Marketing Madness: Jason Bourne

Movie Marketing Madness: The Martian

If I were to write some lengthy treatise about how Mars has long captured the imaginations of the people of Earth I’d hardly be the first person to do so. From ancient stories to popular entertainment, Mars has always been part of our mythology because, well, it’s so red and so right there when we … Continue reading Movie Marketing Madness: The Martian

Ocean’s Twelve – Marketing Recap

You can read my full recap of the marketing campaign for Ocean's Twelve at Film Threat. I just recently watched the first installment, having never seen it before but figuring I should before diving into the campaign for its sequel. “Eleven” is a fast-paced quick witted movie with a loose, jazzy feel that, quite frankly, … Continue reading Ocean’s Twelve – Marketing Recap