Selling Lemony Snicket’s A Series of Unfortunate Events

You can read my full recap of the marketing campaign for Lemony Snicket’s A Series of Unfortunate Events at FilmThreat.

Carrey is arguably one of the biggest stars in the current age of cinema so the campaign for “Lemony Snicket” would be wise to put him upfront in any and all materials. To not do so would leave the strength of the books to fall back on. Considering the informal poll I took in my office showed people were aware of the books, but had no idea what they were about showed just how weak this approach would be and I don’t expect Carrey’s face to be off-screen for more than a couple seconds at a time.

By Chris Thilk

Chris Thilk is a freelance writer and content strategist with over 15 years of experience in online strategy and content marketing. He lives in the Chicago suburbs.