Selling Ad Astra

My latest post at The Hollywood Reporter is a recap of the marketing campaign for the Brad Pitt-starring drama Ad Astra. To sell the movie — not based on any existing property or material — the studio has run a campaign focused on the emotional drama of Pitt’s McBride and how he deals with his … Continue reading Selling Ad Astra

Movie Marketing Madness: War Machine

Political satire comes to Netflix with this week’s new release War Machine. Brad Pitt stars as Gen. Glen McMahon, a thinly-veiled version of the real-life Gen. Stanley McChrystal. McMahon is the latest in a series of generals tasked with managing the seemingly never-ending war in Afghanistan, sent there to win the conflict and protect those … Continue reading Movie Marketing Madness: War Machine

Movie Marketing Madness: Allied

Set in war-torn 1942, the new movie Allied is all about who you can trust and for how long. The movie stars Brad Pitt as Max Vatan, a Canadian intelligence officer stationed in North Africa. There he meets Marianne Beauséjour (Marion Cotillard), a French Resistance fighter on a mission that takes him behind enemy lines. … Continue reading Movie Marketing Madness: Allied

Movie Marketing Madness: The Big Short

There are always smarter people than you in the room. Always someone better informed, someone who can see the angles in a situation more clearly than you and figure a way to take advantage of those angeles. That’s not false humility or low self-esteem talking. It’s a survival mechanism. If you assume people are smarter … Continue reading Movie Marketing Madness: The Big Short

Movie Marketing Madness: By The Sea

There are few films more profoundly disturbing than Who’s Afraid of Virginia Wolfe. At least to those who are married or in long-term relationships. The portrait of a marriage whose facade is beginning to crumble with disastrous, if sometimes hilarious, consequences is just rough to watch. Even putting aside Wolfe, the idea of marriages and … Continue reading Movie Marketing Madness: By The Sea

Telluride 2008 line-up reactions

There seems to be some consensus around and abouts on the Interwebz that this year's Telluride Film Festival line-up is a non-starter. Its collection of foreign films, documentaries and classic films - along with a smattering of the more usual fare - seems to fly in the face of the perception of the festival as … Continue reading Telluride 2008 line-up reactions

Ocean’s Twelve – Marketing Recap

You can read my full recap of the marketing campaign for Ocean's Twelve at Film Threat. I just recently watched the first installment, having never seen it before but figuring I should before diving into the campaign for its sequel. “Eleven” is a fast-paced quick witted movie with a loose, jazzy feel that, quite frankly, … Continue reading Ocean’s Twelve – Marketing Recap