Selling Spider-Man: Into the Spider-Verse

You can read my full recap of Sony's marketing campaign for Spider-Man: Into the Spider-Verse at The Hollywood Reporter. To launch the animated feature Spider-Man:…

Continue reading → Selling Spider-Man: Into the Spider-Verse

Innovative Horror Marketing

My latest Adweek contribution hits some ways that horror movies have helped pushed marketing in interesting new directions and taken advantage of new, at the…

Continue reading → Innovative Horror Marketing

My latest movie marketing recap, this one for Halloween, is up at The Hollywood Reporter. As with a number of horror franchises, the Halloween series…

Continue reading → Selling Halloween

Quick Takes: 11/24/04

Bewitched Two teaser materials have popped up from Sony for this Nicole Kidman/Will Ferrell remake: A website and poster, both utilizing the same image. Fantastic…

Continue reading → Quick Takes: 11/24/04

MMM – Alexander

You can read my full recap of the marketing for Alexander at Film Threat. The fictional biography (?) of Alexander the Great, this Oliver Stone…

Continue reading → MMM – Alexander

Movie Marketing Madness: Christmas with the Kranks

In 2001 John Grisham took a break from the legal potboilers he had become famous for - first with the novel “A Painted House” and…

Continue reading → Movie Marketing Madness: Christmas with the Kranks

Weekly Wrap-up 11/19/04

Hitchhiker's Guide to the Galaxy Yahoo! Movies has posted the teaser trailer. Am I the only one worried by the distinct lack of tongue-in-cheekness to…

Continue reading → Weekly Wrap-up 11/19/04

Revenge of the Sith teaser poster

I'll kick this off with the latest (and reportedly last) entry into my favorite film cycle of all time, Star Wars. To date two materials…

Continue reading → Revenge of the Sith teaser poster

MMM – Bridget Jones – The Edge of Reason

You can read my full recap of the marketing for Bridget Jones - The Edge of Reason at Film Threat. Barring Cameron Crowe writing “Maguire…

Continue reading → MMM – Bridget Jones – The Edge of Reason

MMM – The Incredibles

You can read my full recap of the marketing for The Incredibles at Film Threat. Pixar, however, has stepped in to offer the proverbial cold…

Continue reading → MMM – The Incredibles