Selling Spider-Man: Into the Spider-Verse

You can read my full recap of Sony's marketing campaign for Spider-Man: Into the Spider-Verse at The Hollywood Reporter. To launch the animated feature Spider-Man: Into the Spider-Verse, Sony has built a campaign around getting fans talking about its most unusual and unexpected Spider-Man project to date. Screenings, fan Q&A sessions and convention appearances have … Continue reading Selling Spider-Man: Into the Spider-Verse

Innovative Horror Marketing

My latest Adweek contribution hits some ways that horror movies have helped pushed marketing in interesting new directions and taken advantage of new, at the time, technology. While horror isn’t a genre that everyone enjoys, it is one that is a relatively accurate barometer of what frightens society at any given point in time. Looking … Continue reading Innovative Horror Marketing