Key Art, Key Changes: Ben Hur, Bridget Jones’s Baby and More

Reaching an audience in the home video market is much different than reaching the theatrical audience. That often means the key art that’s used for home video releases is changed significantly from the one-sheets that were available during the theatrical marketing cycle. What I’m going to try and do is see what those changes are … Continue reading Key Art, Key Changes: Ben Hur, Bridget Jones’s Baby and More

MMM Recap: 9/16/16 New Releases

Mr. Church The marketing push here focuses squarely on Murphy and his performance. That makes sense because he’s the biggest star in the movie and without a bit of “Oh, haven’t seen him in a while” curiosity from the audience this is just another mid-level independent drama that can’t compete at the multiplex with the … Continue reading MMM Recap: 9/16/16 New Releases

Movie Marketing Madness: Bridget Jones’s Baby

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Bridget Jones was kind of a cultural phenomenon back around the turn of the millennium, first when the original book came out then when it was translated into a film starring Renee Zellweger. The story, a … Continue reading Movie Marketing Madness: Bridget Jones’s Baby

MMM – Bridget Jones – The Edge of Reason

You can read my full recap of the marketing for Bridget Jones - The Edge of Reason at Film Threat. Barring Cameron Crowe writing “Maguire 2: Electric Boogaloo”, the role of Bridget Jones presented her with her one chance at a “signature” character. I personally didn’t see it as I had to help negotiate an … Continue reading MMM – Bridget Jones – The Edge of Reason