Quick Takes: Content Marketing and Media News for 1/16/18

Media Crackle will rebrand itself as “Sony Crackle” because, according to the story, the company wants to leverage the power of the Sony name. That’s code for “the person who kept insisting it didn’t need to be corporately branded is … Continue reading Quick Takes: Content Marketing and Media News for 1/16/18

Quick Takes: Content Marketing and Media News for 11/7/18

Interesting findings here that longer headlines on branded content have higher click-through rates. Perhaps because they’re more effective at quickly drawing the reader into the story? Google is deprecating old RSS feeds from Google News next month, taking a convoluted … Continue reading Quick Takes: Content Marketing and Media News for 11/7/18

Movie Marketing Madness: Rogue One: A Star Wars Story

The Rebel Alliance is back on the big-screen in this week’s Rogue One: A Star Wars Story. The story (don’t call it a Prequel) is set just before the events of 1977’s A New Hope, the original Star Wars story, and tells the stories of how the plans to the Death Star wind up in the hands of the Rebels at the beginning of that movie. Rogue One stars Felicity Jones as Jyn Erso, a young woman who has had a troubled life. When the Rebels get wind of a dangerous new space station-sized weapon the Empire is building they … Continue reading Movie Marketing Madness: Rogue One: A Star Wars Story

Movie Marketing Madness: Moana

The Disney Princess lineup gets a much-needed bit of ethnic diversity with this week’s new release of Moana. The title character (voiced by newcomer Auliʻi Cravalho) is an adventure-seeking girl who’s growing restless cooped up on the island where she lives with her family and other families who have been there for generations. One day she’s called upon to save her people and so sets out across the sea that’s been calling to her all her life. To complete her quest she seeks to enlist the aid of the demigod Maui (Dwayne Johnson), but convincing him to join her is … Continue reading Movie Marketing Madness: Moana