You can read my full recap of the marketing for Alexander at Film Threat.
The fictional biography (?) of Alexander the Great, this Oliver Stone owes its existence to “Gladiator” and owes a debt of gratitude to whoever pulled the plug on Baz Luhrmann’s planned biopic covering the same subject. This one though presents some challenges in marketing. Present it as too heavy and you risk losing the audience just looking for mindless entertainment while resting their feet after doing their Christmas shopping. Present it as too light and all Oscar-potential credibility is lost.