Flashback MMM: Star Wars

I wasn’t planning to write about Star Wars this week. There was another movie I had in mind to jump back and take a look…

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Picking Up the Spare: Rogue One, The LEGO Batman Movie, La La Land

Rogue One: A Star Wars Story The Chicago Auto Show is underway and Nissan has brought its Rogue One-inspired vehicle there. More details on the…

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After the Campaign: Rogue One: A Star Wars Story

There's been quite a bit written in the last few weeks about moments that were prominent in the marketing of Rogue One: A Star Wars…

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Picking Up the Spare: Doctor Strange, Rogue One

Doctor Strange At the time of my column I couldn't find any information on the partnership with Skype but I just stumbled across them. Apparently…

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MMM Recap: Week of 12/16/16 New Releases

Collateral Beauty The strongest card the studio has to play is the big emotions that are part of the story. So it hits that beat…

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Movie Marketing Madness: Rogue One: A Star Wars Story

The Rebel Alliance is back on the big-screen in this week’s Rogue One: A Star Wars Story. The story (don’t call it a Prequel) is…

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Rogue One: Recon Takes You Inside An X-Wing Cockpit

Last week Star Wars and Verizon debuted Rogue One: Recon, an immersive 360-degree virtual reality experience available exclusively at Verizon stores. Recon, developed and directed…

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Some Odd Rogue One Products

My first post at The Drum is a look at some of the more questionable licensed product tie-ins for Rogue One: A Star Wars Story:…

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Technical Achievements as Part of Movie Marketing

A big part of the press push for this week’s Billy Lynn’s Long Halftime Walk, the new movie from director Ang Lee, has been the…

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When Will We See a Star Wars: Episode VIII Trailer?

That's the question that's being asked by many people and which I've been mulling since reading it posed as part of a general Star Wars…

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