Selling Star Wars: The Rise of Skywalker

My latest marketing recap column at The Hollywood Reporter covers Disney’s massive campaign for Star Wars: The Rise of Skywalker. The Rise of Skywalker comes as the end cap to what is now a nine film series, just as creator George Lucas long said he originally envisioned. At the center of all the films — … Continue reading Selling Star Wars: The Rise of Skywalker

Flashback MMM: Star Wars

I wasn’t planning to write about Star Wars this week. There was another movie I had in mind to jump back and take a look back at the movie for and I had an angle in mind and everything. But over the last week I’ve seen so much celebration of this being the 40th anniversary … Continue reading Flashback MMM: Star Wars

Picking Up the Spare: Rogue One, The LEGO Batman Movie, La La Land

Rogue One: A Star Wars Story The Chicago Auto Show is underway and Nissan has brought its Rogue One-inspired vehicle there. More details on the where and why here. La La Land There's a new motion poster that touts the awards nominations and other accolades the movie has racked up recently. The LEGO Batman Movie … Continue reading Picking Up the Spare: Rogue One, The LEGO Batman Movie, La La Land

Picking Up the Spare: Doctor Strange, Rogue One

Doctor Strange At the time of my column I couldn't find any information on the partnership with Skype but I just stumbled across them. Apparently you could add the doctor on Skype and become his virtual assistant. The company also introduced a new series of movie-themed emoticons to use. Rogue One: A Star Wars Story … Continue reading Picking Up the Spare: Doctor Strange, Rogue One

Movie Marketing Madness: Rogue One: A Star Wars Story

The Rebel Alliance is back on the big-screen in this week’s Rogue One: A Star Wars Story. The story (don’t call it a Prequel) is set just before the events of 1977’s A New Hope, the original Star Wars story, and tells the stories of how the plans to the Death Star wind up in … Continue reading Movie Marketing Madness: Rogue One: A Star Wars Story

Rogue One: Recon Takes You Inside An X-Wing Cockpit

Last week Star Wars and Verizon debuted Rogue One: Recon, an immersive 360-degree virtual reality experience available exclusively at Verizon stores. Recon, developed and directed by ILM chief creative officer and Star Wars veteran John Knoll, takes you inside the cockpit of an unnamed X-Wing pilot who, along with his wingman, picks up and decides … Continue reading Rogue One: Recon Takes You Inside An X-Wing Cockpit