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Picking up the Spare

Picking Up the Spare: Rogue One, The LEGO Batman Movie, La La Land

Rogue One: A Star Wars Story The Chicago Auto Show is underway and Nissan has brought its Rogue One-inspired vehicle there. More details on the where and why here. La La Land There's a new motion poster that touts the awards nominations and other accolades the movie has racked up recently. The LEGO Batman Movie [...]

After the Campaign

After the Campaign: Rogue One: A Star Wars Story

There's been quite a bit written in the last few weeks about moments that were prominent in the marketing of Rogue One: A Star Wars Story but which didn't make it into the actual movie, as well as how discarded dialogue changed a lot about the meaning and tone of the finished movie. I'm not [...]

Movie Marketing, Picking up the Spare

Picking Up the Spare: Doctor Strange, Rogue One

Doctor Strange At the time of my column I couldn't find any information on the partnership with Skype but I just stumbled across them. Apparently you could add the doctor on Skype and become his virtual assistant. The company also introduced a new series of movie-themed emoticons to use. Rogue One: A Star Wars Story [...]

Movie Marketing

MMM Recap: Week of 12/16/16 New Releases

Collateral Beauty The strongest card the studio has to play is the big emotions that are part of the story. So it hits that beat as forcefully and repeatedly as it can, showing Smith breaking down and having his conversations with death and everything else as a way to sell the movie as a big-budget [...]

Advertising Marketing PR, Mobile, Movie Marketing, Movie Marketing Madness, Online, Outdoor, Print, Radio, Social Media, Television

Movie Marketing Madness: Rogue One: A Star Wars Story

The Rebel Alliance is back on the big-screen in this week’s Rogue One: A Star Wars Story. The story (don’t call it a Prequel) is set just before the events of 1977’s A New Hope, the original Star Wars story, and tells the stories of how the plans to the Death Star wind up in [...]

Movie Marketing

Rogue One: Recon Takes You Inside An X-Wing Cockpit

Last week Star Wars and Verizon debuted Rogue One: Recon, an immersive 360-degree virtual reality experience available exclusively at Verizon stores. Recon, developed and directed by ILM chief creative officer and Star Wars veteran John Knoll, takes you inside the cockpit of an unnamed X-Wing pilot who, along with his wingman, picks up and decides [...]

Movie Marketing, The Drum, Tie-Ins

Some Odd Rogue One Products

My first post at The Drum is a look at some of the more questionable licensed product tie-ins for Rogue One: A Star Wars Story: Much has been written over the years about the role Star Wars and its subsequent sequels played in the expansion of licensed movie merchandise. The modern action figure market largely [...]

Movie Marketing

Technical Achievements as Part of Movie Marketing

A big part of the press push for this week’s Billy Lynn’s Long Halftime Walk, the new movie from director Ang Lee, has been the technology used to film it. Lee shot the movie at an unprecedented 120 frames per second, a huge leap from the standard 24fps that movies have been shot and presented [...]

Movie Marketing

When Will We See a Star Wars: Episode VIII Trailer?

That's the question that's being asked by many people and which I've been mulling since reading it posed as part of a general Star Wars news roundup on Wired.  After all, as the story says, we're just over a year away from its release and at this point in The Force Awakens' marketing cycle things [...]

Adweek, Movie Marketing

The Rogue One Campaign To Date

My latest checks in on the Rogue One campaign and covers some of the unique challenges Disney/Lucasfilm are facing as it ramps up its first non-Saga theatrical outing: Here we are, about two months out from the release of a new Star Wars movie, Rogue One: A Star Wars Story. It's safe to assume at [...]