Selling Star Wars: Episode III – Revenge of the Sith

You can read my full recap of the marketing campaign for Star Wars: Episode III: Revenge of The Sith at Film Threat. Not a day has gone by since mid-1998 that Lucas and the marketing departments of his myriad organizations that haven’t been focused on the release of this, the final movie in the prequel…… Continue reading Selling Star Wars: Episode III – Revenge of the Sith

Movie Marketing Madness: Summer Movie Preview

My latest column at Film Threat is a preview of some of the movies coming out this summer. These are movies I’m seeking out: Sequels to movies I liked, adaptations of books or – recently – comics I enjoyed or films with an actor or actress I already enjoy. This week I thought I would…… Continue reading Movie Marketing Madness: Summer Movie Preview

Quick Takes: 1/25/05

Star Wars: Episode III – Revenge of the Sith The opening crawl has been released. Reports surfaced a while ago that the upcoming third season of the Clone Wars animated series would show us what is contained in the text, so if you don’t want that spoiled don’t click. The page also contains the crawl…… Continue reading Quick Takes: 1/25/05

Quick Takes: 1/21/05

Fantastic Four The official site has now “officially” launched with F4 content, including links to the trailer. Fox continues to make their trailers available in QuickTime. Hitchhiker’s Guide to the Galaxy The first poster for the Douglas Adams adaptation is now online. Can’t help but dread this one for some reason. Herbie: Fully Loaded ComingSoon…… Continue reading Quick Takes: 1/21/05