Selling Star Wars: Episode III – Revenge of the Sith

You can read my full recap of the marketing campaign for Star Wars: Episode III: Revenge of The Sith at Film Threat. Not a day has gone by since mid-1998 that Lucas and the marketing departments of his myriad organizations that haven’t been focused on the release of this, the final movie in the prequel … Continue reading Selling Star Wars: Episode III – Revenge of the Sith

Movie Marketing Madness: Summer Movie Preview

My latest column at Film Threat is a preview of some of the movies coming out this summer. These are movies I’m seeking out: Sequels to movies I liked, adaptations of books or – recently – comics I enjoyed or films with an actor or actress I already enjoy. This week I thought I would … Continue reading Movie Marketing Madness: Summer Movie Preview