Movie Marketing Madness: Cars 3

When we meet back up with Lightning McQueen (voiced by Owen Wilson) in Cars 3, he’s at a crossroads, so to speak, in his career as a racer. A new generation of cars has come up while he’s been on the circuit that is faster, sleeker and surer of their abilities. Just as he and…… Continue reading Movie Marketing Madness: Cars 3

Movie Marketing Madness: Finding Dory

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Sometimes the best way to extend a story or, to use the modern parlance, expand a universe is to take the focus off the main characters from the first entry and retrain it on a side…… Continue reading Movie Marketing Madness: Finding Dory

Movie Marketing Madness: The Good Dinosaur

What’s the predominant theme in most Pixar movies? Friendship. Whether it’s between a boy and his toys (or among the toys themselves), a couple of robots, two fish each searching for something or a race car and a tow truck that’s past his prime. The studio pushes our emotional buttons because the connection we feel…… Continue reading Movie Marketing Madness: The Good Dinosaur

Selling The Incredibles

You can read my full recap of the marketing for The Incredibles at Film Threat. Pixar, however, has stepped in to offer the proverbial cold (but not too cold) rich full lager to an audience that has had nothing but Meister Brau thrown at them since its last offering arrived in Finding Nemo. Having built a…… Continue reading Selling The Incredibles